Collection No 1

Insights China

How We Live

Aside from behavioral and attitudinal questions, we also asked our 414 “Little Emperor” survey respondents to tell us about their home lives and families. We asked these questions in order to be able to cross-tabulate life stages and spaces with the attitudinal questions. While we did not uncover too many surprising correlations, the data provide a snapshot of how “Little Emperors” live. We found a prevalence of nuclear families, with just 8% of respondents living in extended families, and our respondents averaged a comfortable 1.35 rooms per family member.

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Tim Morey

Timothy Morey

Tim leads a global team of business and product strategists who work alongside frog designers and technologists to bring game changing innovations to market. He has worked in Silicon Valley for 15 years in a variety of product, strategy and marketing roles.

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