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Brand
PC Development for the Developing World
Examining the OLPC project: the cause, the controversy, and – above all – the competition.
Brand
Culture and Context
What Japanese gambling and American bike messengers can tell us about the future of brands.
Brand
The Rise of the Political Brand
Companies today are courting consumers by appealing not only to their lifestyles and aesthetics, but to their values, as well.
Brand
The Search for Soul
Exploring the parallel quests for personal and corporate identity through the lens of Buddhist thought.
Brand
Dissonant Design
In a culture crowded with complex self-expressers, companies will succeed by leading into markets – new and old – with dissonant designs.
