Building business innovation from collective consumer values.


"Redefining buying power." is a web-based platform that elevates consumers' voices by connecting them with business and advocacy groups. Buycott users collaboratively inform and co-design products around common principles by connecting with others interested in similar issues to share knowledge and brainstorm solutions. From these conversations, users propose idea challenges to the Buycott community which are then bid on by other members. Products that receive substantial support are put into production and sold through Buycott encourages companies to create products that are responsive to their customer and community priorities, increasing supply chain transparency and informed, social consumerism.

Team Members: Aurora Chiste, Bettina Nev, David Miyabe, Gustavo Firoenza, Len Kendall, Minuette Le, Sonia Oster, and Steve Boyer

Reinvent Business


Reinvent Business challenged creative minds from across design, technology, business and academia to build a more human and truly social enterprise. For two days, 150 change-makers gathered in frog’s San Francisco studio to rapidly ideate, design and build software concepts and prototypes with the potential to transform business from within. By translating abstract values into concrete workplace experiences, the 20 concepts below enable companies and the people within them to unlock their human potential, make better decisions and create a positive impact on our world.

Articles in this series