We can't imagine the world without mentors like Julia Child, Jacques Pépin, Wolfgang Puck, and Thomas Keller. They introduced us to the joy of cooking and the pleasure of sharing a meal with friends and family. We have a number of food-lovers on staff here, eager to become top-notch home chefs. The culinary movement is in full swing, and we're on board.

But we also have a number of young parents with babies to care for, designers who stay late in the studio to perfect new layouts, impatient grad students with projects to finish post-dinner. For many of us, cooking is something we love, but not something we have time for. So working with TurboChef was an amazing opportunity – we saw the possibility of an answer to our time concerns and a new way to indulge our love of cooking, within our busy lives.

TurboChef has developed a technology that prepares meals to perfection in one third of the time. There was a fair share of disbelief around the office when we first heard this – could this food possibly be good? When TurboChef came to us for the oven's design, we were eager to taste meals prepared in these Speedcook ovens. After some impressively tasty delights and an afternoon nap, we were excited to unveil this advancement to the public. The Speedcook technology had been in existence for over a decade, but always on the edge of commerce. We were now tasked with bringing it to the general public. From that moment on, TurboChef and frog focused on ways to position this technology as a key tool for meal preparation, granting the aspiring chef more time at home.

This fresh approach to cooking required extensive validation. TurboChef and frog studied areas of the market that would directly affect the oven's success: trends in technology adoption, the voice of the consumer, and the state of the existing home appliance market. We found that users wanted kitchens that would turn them into rock–star chefs, and felt limited by the tools at hand. The market had been saturated with similar-looking products with only minor differences in functional features and appearance. TurboChef's technology was new and unfamiliar. It seemed there was a market waiting for us.