Green Issue 05

Call to Arms

The Designer's Dilemma

Changing the way we think about design to better tackle the challenges of environmentalism.

Introduction

Seeing Green

An introduction to the green Design Mind issue from frog's President.

Economics

Green(d), For Lack of a Better Word, Is Good

Beyond marketing campaigns and good intentions, it is time to look at the greening of America's businesses from the long-standing perspective of supply and demand.

Strategy

Tragedy of the Commons

Product development has always operated at the intersection of business, technology, and people. Now, it is time to add one more factor to the equation: the environment.

Brand

The Rise of the Political Brand

Companies today are courting consumers by appealing not only to their lifestyles and aesthetics, but to their values, as well.

Marketing

Creating Heroes, Championing Change

Investigating the development of "hero" products, those that champion societal change.

Technology

Engineering Forever

Exploring the intersection of software and sustainability, and the principles of adaptation that underlie the engineering process.

Art

High Desert Test Sites: The Art of Awareness

How art, conversation, and a week in the desert can engender environmental responsibility.

Art

Running the Numbers: An American Self-Portrait

Photographs depicting the enormity of American consumption and the cumulative impact of our individual choices.

Photoessay

Water Use in South America: A Photoessay

Images and insights from a recent trip abroad.

Experiment

Trash Talk: Interactive

frogs around the world raise awareness – both personally and publicly – of consumption and trash production in our daily lives.

Events

Calendar

What's happening in (green) design and business this summer.