RighTale
Translating consumer values into real demand.
"Consumer-driven social commerce."
RighTale upends traditional commerce by placing production decisions directly into the hands of the consumer. Layered onto established networks, RighTale socially aggregates demand for ethically sourced products. Purchase requests are then sourced from suppliers aligned with customers' social and environmental ethics. The products RighTale brings to market prioritize consumer values to create targeted markets for principled suppliers.
Reinvent Business
About
Reinvent Business challenged creative minds from across design, technology, business and academia to build a more human and truly social enterprise. For two days, 150 change-makers gathered in frog’s San Francisco studio to rapidly ideate, design and build software concepts and prototypes with the potential to transform business from within. By translating abstract values into concrete workplace experiences, the 20 concepts below enable companies and the people within them to unlock their human potential, make better decisions and create a positive impact on our world.
Articles in this series
HackathonTwo Days to Reinvent Business A look inside the Reinvent Business hackathon.
Final ConceptsWinning ConceptsMeet the hackers behind Reinvent Business’ top three concepts. 
HackathonOverheard at Reinvent BusinessParticipant perspectives from the hackathon.
SocialCan Social Technology Help Reinvent Business?Facing a crisis of corporate meaning, companies and their leaders must pursue a new definition of value.
HacktivismGo Ahead, Remake My ProductWhy companies should embrace the hackers who hack them. 
HumanistFive Keys to Building a Business That Doesn’t Bury the Humans at its CoreAny organization with grand ambitions must be built around a humanist soul. 
Final ConceptsGATHERMonitoring real-time emotions to build an organization’s affective intelligence. 
Final ConceptsCasagora - GaleaA global network of social enterprise incubators.
Final ConceptstenHow can the wisdom of the crowd impact corporate decision-making?
Final ConceptsRippleHelping companies find and share meaningful ways to give back. 
Final ConceptsCONNECTIVITIESConnecting coworkers around shared interests.
Final Concepts loopoolWhat if companies evolved like open source technology? 
Final ConceptsAnthillBringing employees together around big ideas.
Final ConceptsBreakoutAn open innovation platform breaks ideas through the "clay layer" of middle management.
Final ConceptsSweet SpotA communal platform captures the moments that shape brands. 
Final ConceptsSentimetricGoogle Analytics for emotions, illustrating the impact of employee well-being. 
Final ConceptsLoopActionable analysis for values-based decision-making.
Final ConceptsSkillCloudHow can employees bring their authentic selves into the workplace?
Final ConceptsROH FactorTracking employee happiness in real-time. 
Final ConceptsMissesWhat can an organization learn from the failures of its employees?
Final ConceptsProtostarCrowd-sourcing meaningful solutions through collaborative design.
Final ConceptsPurpose CorpShould companies hire employees based on their future?
Final ConceptsCulture-spottingHow can an organization build a concrete company culture?
Final ConceptsRighTaleTranslating consumer values into real demand.
Final ConceptsBuycott.comBuilding business innovation from collective consumer values. 
Final ConceptsCo-MobileTaking innovation on the road to reinvent business, one company at a time.
