Translating consumer values into real demand.


"Consumer-driven social commerce."

RighTale upends traditional commerce by placing production decisions directly into the hands of the consumer. Layered onto established networks, RighTale socially aggregates demand for ethically sourced products. Purchase requests are then sourced from suppliers aligned with customers' social and environmental ethics. The products RighTale brings to market prioritize consumer values to create targeted markets for principled suppliers.

Team Members: Alina Serebrya, Bruce Paton, DD, Jeremy Wade, Joerg Geier, Julian Wong, Melissa Martin, Robert Rosenthal, and Rosha Motti

Reinvent Business


Reinvent Business challenged creative minds from across design, technology, business and academia to build a more human and truly social enterprise. For two days, 150 change-makers gathered in frog’s San Francisco studio to rapidly ideate, design and build software concepts and prototypes with the potential to transform business from within. By translating abstract values into concrete workplace experiences, the 20 concepts below enable companies and the people within them to unlock their human potential, make better decisions and create a positive impact on our world.

Articles in this series