Insights_China

The Insights series from frog consists of a bi-annual print publication, related online content, and global events and conferences. Insights offers direct, in-the-field discoveries of consumers’ habits and aspirations, combined with deep, data-driven analyses of contemporary trends. To create these analyses, frog deploys a combination of in-depth interviews, design research, and an original quantitative survey.

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A Nation of Learner-Drivers

A Nation of Learner-Drivers

What drives car ownership among Chinese consumers?

Inside China’s Multi-layered Healthcare Industry

Inside China’s Multi-layered Healthcare Industry

How and why health and wellness are synonymous in China.

How We Live

How We Live

A snapshot of family and home life from the Little Emperor Survey.

Everyday China Designs

Everyday China Designs

10 Chinese objects that foreigners can’t yet access or appreciate.

Shanzhai’s Role in Innovation Strategy

Shanzhai’s Role in Innovation Strategy

What can the world learn from Chinese-style “copycat” culture?

Archetypical Innovation

Archetypical Innovation

Lessons from China on how global innovation should work.

3 Questions for David Shi Cheng Zhao, CEO, Shangpin

3 Questions for David Shi Cheng Zhao, CEO, Shangpin

A startup targets China’s new luxury shoppers.

Will We Ever See Another Four Great Inventions from China?

Will We Ever See Another Four Great Inventions from China?

Examining Chinese innovation from the consumers’ point-of-view.

Three Questions for John Kao, Author of Innovation Nation

Three Questions for John Kao, Author of Innovation Nation

Thoughts on China’s influence on global innovation.

The Power of Connectedness

The Power of Connectedness

How social media usage among China’s digital natives is evolving.

Building Brands in China

Building Brands in China

Companies must create competitive advantages to establish themselves in China and ensure their brand’s success on a global level.

8 Hours

8 Hours

What if the world reframed how we understand “piracy” in China?

IKEA Reimagined

IKEA Reimagined

Chinese Ikea stores are much more than stores.

A Nation of Makers

A Nation of Makers

The idiosyncratic process of being a creative entrepreneur in China.

The Three Migrations of Today's Chinese

The Three Migrations of Today's Chinese

Migration patterns are in constant flux in the most populous country on the planet. The movement of millions each year is evolving the face of modern China.

3 Questions for Wim Elfrink, CGO, Cisco

3 Questions for Wim Elfrink, CGO, Cisco

Discussing the future of China's cities.

Future Urban

Future Urban

The Experience of the Chinese Metropolis

A New Wave of Travelers

A New Wave of Travelers

Emerging trends in China's booming travel industry.

3 Questions for Keith Chen, professor, Yale School of Management

3 Questions for Keith Chen, professor, Yale School of Management

Studying intersection of economics, linguistics, and psychology

Meet the Happiest  Person in China: Mr. Li

Meet the Happiest Person in China: Mr. Li

A study of happiness at the individual level.

What is Today’s  Definition of “Happy”?

What is Today’s Definition of “Happy”?

What does CCTV's annual survey of happiness in China really tell us?