The Meaning of Business

In light of the economic crisis, companies have a historic opportunity to transform the way they do business and provide customers with more value-rich, sustainable, and meaningful products and services. With this special series on “The Meaning of Business,” design mind invites business leaders from various industries and disciplines to explore new, innovative models of value creation.

A New Era of Meaning - An Introduction
By Tim Leberecht
Chief Marketing Officer, frog design

The Future of Public Media

The Future of Public Media

How is NPR excelling in the face of digital publishing?

Getting More  Mojo from Maslow

Getting More Mojo from Maslow

To survive the recession, we need to find meaning in our work.

The Meaning Organization

The Meaning Organization

Umair Haque: social engagement is the key to lasting success.

Elegance and The Art of Less

Elegance and The Art of Less

The principle of subtraction can lead to elegant solutions in design and business.

Mission Possible

Mission Possible

How to build a successful for-profit organization using the nonprofit values of respect, inquiry, and courageous experimentation.

Design-Driven Innovation

Design-Driven Innovation

Managers are people first and managers second.

But What Does Meaningful Mean?

But What Does Meaningful Mean?

An illustrated guide for designing things that matter.

Innovation Starts with Empathy

Innovation Starts with Empathy

The importance of developing deep connections with the people you serve.

Success and the Power of Research

Success and the Power of Research

Why it’s critical to invest in R&D in an economic downturn.

A Crisis is a Terrible Thing to Waste

A Crisis is a Terrible Thing to Waste

How marketers can help rebuild the economy.

Wanted: Chief Meaning Officer

Wanted: Chief Meaning Officer

How the new social power of marketing can transform business.