The Meaning of Business

In light of the economic crisis, companies have a historic opportunity to transform the way they do business and provide customers with more value-rich, sustainable, and meaningful products and services. With this special series on “The Meaning of Business,” design mind invites business leaders from various industries and disciplines to explore new, innovative models of value creation.

A New Era of Meaning - An Introduction
By Tim Leberecht
Chief Marketing Officer, frog design