From Bedroom to Battlefield: Designing for the Body

frog hosts a discussion of design and business between the executives of sexual accessories company Jimmyjane and military design firm Crye Associates.

From Bedroom to Battlefield: Designing for the Body Poster

Caleb Crye, Founder and President of Crye Associates
Ethan Imboden, Founder and CEO of Jimmyjane

The human body poses a unique design challenge, particularly for industries that address its sensitivity. As examples, the design of sexual accessories and that of military armor provide interesting counterpoints in their relationship to the self. Both address the body's vulnerabilities - one indulging them, the other shielding. Both explore the relationship between perception and confidence - one fostering a feeling of sensuality, the other of security. From design and business perspectives, these categories have long been neglected.

Join frog as we host a conversation between Ethan Imboden of Jimmyjane, the leader in bringing style and innovation to sexual accessories, and Caleb Crye of Crye Associates, the design company behind the body armor of the US Army and others.

Moderated by frog Executive Creative Director Robert Fabricant, the discussion will explore the particular relevance of design in the businesses of the body. There will be a Q&A session with the speakers immediately following the discussion.

A video recording of the event will be displayed on the frog website.

Moderator:
Robert Fabricant, Executive Creative Director of frog design

Event Details:

Thursday, March 15, 2007
6:00 - 9:00 pm

frog design, NY
325 Hudson Street, 7th Floor (Entrance on Vandam)
New York, NY 10013
Tel. 212-965-9700

View Webcast (requires Quick Time 7), powered by Veodia