SXSW, frog-Style

frog prepares to party and participate at our favorite week-long conference.

The SXSW Festival is one of our favorite events of each year, a week in which interactive design and cultural arts are discussed, displayed, and encountered in full. This year, frog will not only participate in three separate panels about the future of design, but will host the opening party in downtown Austin. Look forward to seeing you there.

frog Events:

Saturday, March 10, 8–11 pm
frog SXSW Interactive Opening Party
frog design will host the kickoff party for this year’s SXSW conference, bringing together industry peers for a night of revelry and conversation. Outside will be a live band and interactive display; inside are drinks and dancing. A rooftop bar affords a view of the city, so that everyone’s first night in Austin is one to remember.

Saturday, March 10, 10 am
Emerging Social and Technology Trends
frog speaker: Robert Fabricant
This panel will focus on several emerging social and technological trends, and their relevance for the discipline of design. Issues covered will include the democratization of design, the commoditization of technology, and consumerism as self-expression.

Sunday, March 11, 10 am
Designing for Convergent Devices
frog speaker: Denise Burton
This panel will speak to the unique challenges and benefits of designing a consistent user experience across multiple platforms, from websites and handheld devices to the PC and television space.

Tuesday, March 13, 11:30 am
The Future of Television: Super-Modality
frog speaker: David Merkoski
This panel seeks to reconcile television viewers’ desire for increased choice with online social networking trends, exploring a design concept solution from frog design, a supermodal Zoomable User Interface (ZUI).