Sweet Spot

A communal platform captures the moments that shape brands.

 

"Turning walls into windows."

Sweet Spot decentralizes communication between companies and their customers, helping brands tell their story transparently. Employees share live moments featuring brand details or new product developments. Followers of the company are encouraged to engage by contributing insights and responses in real time. This dialogue bridges the gap between brand and consumer while capturing the small moments that define an organization.

Team Members: Andrew Chao, Brain Barela, Gerelee Horward, Jamie Kong, Jason Rosado, Karen Kranz, and Nathalie Collins

Reinvent Business

About

Reinvent Business challenged creative minds from across design, technology, business and academia to build a more human and truly social enterprise. For two days, 150 change-makers gathered in frog’s San Francisco studio to rapidly ideate, design and build software concepts and prototypes with the potential to transform business from within. By translating abstract values into concrete workplace experiences, the 20 concepts below enable companies and the people within them to unlock their human potential, make better decisions and create a positive impact on our world.

Articles in this series