Musing, marketing, and meaning in the connected world.

LIFT is an annual interdisciplinary gathering for creative doers and thinkers in Geneva exploring the social consequences of new technologies over cheese fondue. LIFT09 (February 25-28) will look back to look ahead, exploring topics like change, solidarity, love, or design, during three days of intense networking and inspiration themed around a simple question: “Where did the future go?”
frog attended in the past few years, and this year, our Milan-based creative director Fabio Sergio will participate in a panel on “design thinking” (where did the hype go?). Other speakers include Vint Cerf (Google), the “Father of the Internet;” Baba Wamé, a researcher who studied the impact of dating websites on African society; Patrick Gyger, director of the science-fiction museum La Maison d'Ailleurs; Juliana Rotich, author, editor, and digital activist with Global Voices Online and Ushahidi; Carlo Ratti, director of the SENSEable City Laboratory at MIT; Clive van Heerden, creative director at Philips; and James Gillies, CERN spokesperson and historian of the invention of the World Wide Web.
Off to the reception now!

Tim Leberecht is the CMO of frog and the publisher of design mind.