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As frog's secondary researcher, I look for trends and items of consequence throughout many media types as well as many different industries. One never knows where innovation will happen or what will link together to form a great idea.

70% of mac owners could buy apple tv

-- from Information Week and mediapost.com and ThinkEquity Partners -- "When it comes to Apple, it's all about cachet, which is precisely why a new ThinkEquity Partners report says Apple TV, the company's latest consumer electronics offering, has the potential to make big waves. Given the user loyalty Apple commands, the forthcoming wireless set-top box could be scooped up by as many as 70% of the company's 22 million Mac users over the next five years." >> the article... March 20, 2007