DESIgn MASALARSS Feed

Perspectives on Indian creative culture.

Design Communities & Spaces

While the internet and the buzz of social networking sites have helped like-minded people find each other and build online communities, there still is an extended arm to these social communities. It involves live interaction with multiple viewpoints, ardent discussions and debates with an eye open towards creative innovations.

Happily Married!

Over the last 4 years I have had the intriguing experience of witnessing many of my close friends entering marital bliss. These unique moments have been captured, documented and stir fond memories of some wonderful stories.

fireworks

Health 2.0 India 2012

Healthcare is one of the most critical needs for the human race. In India, as elsewhere, a few are fortunate to have access to the best facilities while many others don’t have access to even the basic healthcare needs. Today there are not only medical professionals that are contributing to bridging this gap, but also a multitude of technology, business and design professionals contributing in the form of new and innovative ideas, products and services. In India, where there are only six physicians for every 10,000 people, the conjunction of different disciplines in healthcare services is important in order to augment the human reach with scalable technological and service interventions.

Discovering Local

 
The tea stall has always been a favorite to know about the surroundings.
(Image courtesy of Happy Horizon Studios)

Growing up in a small city, I came to know about my immediate world mostly through family, friends and neighbors. I learned from my parents the regular fare for an auto-rickshaw from home to school and back. A neighbor recommended a grocery store, known for selling unadulterated foods at reasonable prices, and over time we became loyal customers and family friends to the store owners. When we inquired about good tailors, our family friends mentioned they all had different favorites to suit their styles. We sought references from close friends when we needed to consult specialist doctors.

Horn OK Please

Truck painting and decorating has emerged as a vibrant form of folk art in India. Thought to have started in Pakistan, the practice has spread to all corners of India. These “painted ladies” of the Indian highways have captured the imagination of many photographers and have even inspired a Monopoly spinoff called Truckopoly

India’s Future of Change

My job at frog has taken me to India three or four times a year since 2005. On each visit, I’ve been struck by an almost tangible optimism that something big is just about to happen—and for good reason.

Your Piece of Your City

Your Piece of Your City

Do you ever feel irritated with something in your neighborhood? …when you are in transit? …on a street near your workplace that you frequent often? We come across many things that annoy us and make us wish things were different. Taking a cue from Gaurav's thoughts on street side religious art, small steps to ensure civic well being can go a long way.

Catering to the Global Desi

street graphics

I moved back to India 4 years ago intrigued at the prospect of being part of the most vibrant and complex consumer markets in the world. India is my home country, but never having worked here before, I was keen to explore and understand it firsthand. 

India is in the midst of a unique identity revolution. After years of consuming “imported products,” the youth here is rising to define their own needs and wants. They still want the western “appeal” but desire the Indian “look.” This concept is Indianization.

People and Spaces

My wife and I often shop for clothes or home furnishings at the Fabindia store in Koramangala, Bangalore. As we are waiting for our turn at the billing counter, we can't help but notice their line up of Organic products. The shelves close to the billing counter lure people with a variety of teas and pickles and often they end up picking up something from this section. The billing space is designed to upsell.

It interests me how subtle and diverse aspects of our environment influence our behavior. Fabindia is a simple example of how retail spaces are designed to influence consumer behavior. This concept can be applied in more complex ways, in different spaces.

Behind the Masks of Bangalore

Lifestyle mask

In the spirit of Halloween, my colleague Shayak and I set out on a tour around Bangalore focusing on finding masks in whatever context we can. We welcome tangents, in fact we are more interested in the tangents than the masks themselves. The search takes us through layers of the city, and behind each mask Bangalore reveals some of its charming, alarming and idiosyncratic personality.