How to think like a designer: don't just observe the world, but draw upon what you know, interpret what you find, and look for unmet needs.
In his book This Means This, This Means That, Sean Hall asks readers to vote on which of two sentences is the best. “The cat sat on the mat.,” or “The cat sat on the dog’s mat?”
I know that may sound painfully simple, but it illustrates the point beautifully.
It’s always a good tactic to look for examples of how a particular advantage or gap has been addressed in products or services outside of the situation you’re focused on.
In my experience, for people to take action on your idea at the end of a presentation, they have to feel empathy at the beginning.
A compelling introduction may be the most important single factor in getting the audience emotionally involved. What happens during those opening moments greatly influences what listeners will learn and, more importantly, what they’ll remember.
In 2003, Jonah Staw was having dinner with some friends in a trendy restaurant in San Francisco when the discussion turned to what he calls “disruptive business ideas.” Suggestions were flying left and right, and at one point, someone asked, “How crazy would it be if some company started selling socks that didn’t match?”
Everywhere you look––in planes, trains, cafes and parks, somebody is reading a book with a title that begins with, “The Girl…”
Author, Stieg Larsson didn’t live to see the blockbuster success of his trilogy: The Girl With the Dragon Tattoo, The Girl Who Played with Fire, and The Girl Who Kicked the Hornet’s Nest. He died of a heart attack before the first book was published and the 46 million copies sold world-wide.
The New Yorker has a great profile on Shigeru Miyamoto, Nintendo’s creative visionary and “the father of modern video games.” For those who don’t recognize the name, Miyamoto is the creator of the original Super Mario Bros., the best-selling video game in the world. That is, until it was surpassed two years ago by another Miyamoto inspiration––Wii Sports. “Revolution” was the internal code name for the Wii, the first wireless motion-capture gaming console. He rarely gives interviews, which is why Nick Paumgarten, the article’s author says, “securing an audience with Miyamoto in Japan is a little like trying to rescue Princess Toadstool.”