Today we’re excited to announce our collaboration with UNICEF as the organization’s lead design and innovation partner on Project Mwana, a major mHealth initiative to improve maternal and infant health and welfare in peri-urban Malawi and rural Zambia.
At the Seattle Make-a-Thon on Saturday, November 6—a collaboration between IxDA Seattle, AIGA Seattle, and Interact—Aaron Rincover and I presented a two-hour workshop about how to prototype and communicate interaction ideas using video scenarios:
In our daily work as user experience designers, capturing the nuances of myriad types of interaction has become core to many of our client deliverables. This isn't something that is going to change. Different modes of user input will increase as more sensors and types of data become available. So the medium of video is perfect to capture, communicate, and iterate these multiple types of interaction.
I was lucky enough to speak at the TED Salon in London last week. Like many of you, I've enjoyed learning about technology, education and design from some great minds through the online TED-talk library, and I was honored to be a part of the event.
frog Executive Creative Director Jan Chipchase gave the keynote presentation at the Finance Innovation Forum in Beijing, an event organized by one of China’s leading business magazines, CEOCIO. Conference attendees included bankers and industry leaders in the finance and insurance industries. Chipchase’s talk, “Insights of Mobile Banking,” included research findings from his recent trip to Afghanistan where he investigated how people are using cell phones to do their banking—known in the industry as mobile money.
The château in the wooded, castle-dotted countryside north of Paris is owned by Cap Gemini. The event is the i7 Summit, calling together experts and influencers in technology, innovation, entrepreneurship, and society ‘on the dawn of open innovation and in the aftermath of the greatest economic rethink since the Great Depression’.
With a 40 year history embedded in innovation, frog attended. Not just to inspire and be inspired, but also as the facilitators of business ideation sessions leveraging our frogTHINK method. The breadth of the topics and diversity of participants meant that these sessions served as a sort of mental yoga, stretching us in unaccustomed ways. Instead of our usual one to two day frogTHINK sessions, these were power burst one-hour sessions - meaning the results were high-level and in need of deep refinement. Yet the discussions were lively and bright minds bounced ideas.
Last week, frog hosted a design mind Salon in Amsterdam that featured a presentation by Microsoft researcher and computer scientist Bill Buxton. Sixty select guests turned up to the Felix Meritis Building to hear Buxton, frog Executive Creative Director Tjeerd Hoek, and independent Dutch Creative Director Marcel Kampman speak about “how design triggers transformation.” Co-hosted with Microsoft, the event attracted a mix of business leaders, designers, and local influencers.
Have you ever noticed that special glow someone has when they’ve returned from a conference? They’re on a sudden high from the wealth of new connections they’ve made and are totally inspired by dynamic presentations.
I've been thinking a great deal about Maslow's hierarchy of needs, the one we all learned about in our introduction to psychology class in college. It's shaped like a pyramid (no, not the food pyramid - that's yet a different iconic reference that's been diluted through misuse and only partial understanding), and it describes the various artifacts, emotions, and qualities that we need to survive. At the base are things that most of us take for granted - basic needs like food and water, and needs tied to safety, like clothing and shelter. After these core elements, we move into more convoluted spaces where objects stop being so immediately provocative - things like love, self esteem, and the holy grail of self actualization, where we find things like creativity and ethics.
frog design recently conducted a day of design research at the Economist’s Human Potential 2010 conference in New York. The research was intended to look closely at the event (and by proxy the Economist’s global series of events called The Ideas Economy: Ideas That Press Forward), and to find ways to enhance attendee experience during the conference. A small team of designers challenged participants at the event to disrupt normal conference-going patterns by engaging in playful micro-collaborations that could challenge their own notions of what a conference was. They created a game called “Playables” consisting of five cards, each of which had their own challenge or task. To learn more about the thinking and execution of the experiment, see this blog post and video. Following are the results of the research, including a presentation slideshow that you can also find on frog design’s Slideshare page.
frog design partnered with the Economist Human Potential conference in New York on September 15-16 to conduct a day of design research.
In the summer of 2010 we began a discussion with a team at the Economist about how to enhance the experience of their new conference series, “The Ideas Economy: Ideas That Press Forward,” and we agreed to conduct a day of design research at their New York event, Human Potential 2010. As part of our preparation for this research, we first looked at what it means to go to a conference these days and then we pushed that through the filter of “human potential.”