By Doreen Lorenzo - January 10, 2012

In a complex business environment, innovative companies must move from a guru model to one based on team leadership.
By Doreen Lorenzo - October 17, 2011

In business circles, “creativity” has become a buzzword to describe a desired trait among employees. It’s widely believed that having creative thinkers on staff will boost overall team levels of innovation. Yes, creativity can lead to a surplus of original ideas. But when it comes time to sell those concepts internally, and then later take those ideas to market, creativity is not enough. More important is conviction.
By Doreen Lorenzo - September 16, 2011

frog President Doreen Lorenzo sums up the impact of "Summer Davos," the World Economic Forum's Annual Meeting of the New Champions in China that took place from September 14-16.
We've gathered in Dalian to connect. To establish new partnerships and collaborations, to strengthen the valuable, diverse network of the World Economic Forum, to share our ideas and accomplishments, and ultimately to connect the dots between this all. We're doing all of this to figure out how to innovate as companies, as nations, as global citizens, and as individual human beings, to keep our world pushing forward and progressing.
By Doreen Lorenzo - September 14, 2011

By Doreen Lorenzo - April 23, 2009
I had a great opportunity to contribute an article to Fortune magazine’s “Postcards” blog, written and curated by Pattie Sellers. In the piece “How to innovate in turbulent times,” I offer some advice from frog’s own experience in fostering innovation.
By Doreen Lorenzo - December 12, 2008
So much has been written about the big three auto makers and the mess they’re in. It is a travesty that they lost sight of what made them great in the past: innovation.

By Doreen Lorenzo - November 12, 2008

I was in China when the election was held. I live in a state that allowed early voting, so I voted a week earlier and took off to visit our Shanghai studio and Chinese clients.
By Doreen Lorenzo - October 29, 2008

The IDEA Conference starts tomorrow in New York City. It features an excellent line up of a dozen men. Only men.
I have been running a global innovation firm for the past 12 years and I regularly attend a variety of conferences that bring people from divergent fields together. This past fall I attended Fortune’s Most Powerful Women Summit, and for a minute when I encountered this roster, I thought that perhaps it was intentional—that I was about to find a provocative supporting statement having a conference comprised solely of men—but no. The main statement is this:
By Doreen Lorenzo - October 10, 2008
The financial crisis has everyone consumed. The picture is not a pretty one, and clearly it will take us some time to climb out of the mess. However, there is an overwhelming consensus that we will climb out. The question is: How long will it take? People are frightened and consumed by fear. Fear causes people to make poor decisions.
By Doreen Lorenzo - October 7, 2008
This week I attended Fortune’s Most Powerful Women’s Summit, which brings together a group of 300+ C-level executive women. I’ve attended for the past three years, and each year it gets better.