By Jason Severs - October 23, 2009

By frog Design Research group - May 12, 2009
Ever since I learned about the experiments conducted by Jean Piaget to understand the stages of cognitive development in children, I have been fascinated with the notion of simple interactions that reveal meta-models and frameworks for thinking about the world. Piaget gave us a window into the cognitive psychology of children, Milgram gave us Small Worlds – big models through ridiculously simple experiments.
By frog Design Research group - March 19, 2009
The other day in the restroom I noticed the paper towel bin was doing its usual overflowing act. This was nothing new, the bin was always full by the end of the day. The funny thing is we have a hand dryer just a few feet away and yet the paper towels consistently overrflow. Adding to the comedic value of the situation is a sign above the paper towel dispenser that invites hand washers to use the dryer in an effort to protect the environment. Why doesn't the sign work?