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Transformations from the energy industry.

Energy Panda Final Concepts

It’s been three months since we held our Energy ThinkIn, an all day ideation session done in collaboration with the Smart Grid Consumer Collaborative (SGCC) to find our Energy Panda, a prompt with a name, symbol, product, ecosystem and story, that inspires energy conscious individuals and galvanizes their communities to change the ways they use (and even think of) energy. With input from thought leaders from companies and organizations like Control4, Ember, GE, National Renewable Energy Laboratory, People Power Company, PG&E, Silver Spring Networks, and beyond, the ThinkIn started a fulfilling and fascinating journey, and it’s not over yet.

Carbon Characters: In It to Win the Battle for Better Behavior



This is the fourth and final entry in a series of posts telling the story behind our Energy Panda concepts including visuals of the current state of each concept as they undergo further refinement. More iterations on these concepts will be revealed at the
Smart Grid Consumer Collaborative Symposium at DistribuTECH on January 31st.

Virtual worlds aren’t just fantasylands anymore. They’re becoming educational parallel universes that can encourage kids(and adults) to carry their online experiences into real-life. Since these worlds mirror the real one, they’re complex and have myriads of characters that co-exist and influence each other in both positive and negative ways. Nothing follows a pre-determined script. Rather, characters and forces form relationships and interact inside a world the player overseas or cultivates.

The Spark Journey: Restoring Commonplace Wonder to Everyday Things

This is the third entry in a series of posts telling the story behind our Energy Panda concepts including visuals of the current state of each concept as they undergo further refinement. More iterations on these concepts will be revealed at the Smart Grid Consumer Collaborative Symposium at DistribuTECH on January 31st.

The world is technologically catapulting itself further and faster than it has ever done before, creating more devices that need to be plugged into walls to be kept alive. Yet, we know little about what lies beyond the socket and, with so much happening in the cloud and behind screens, we’ve lost our physical understanding of what energy is. However, there are moments when this hidden electric universe reveals itself —when you get a shock as you grab a doorknob on a dry winter day, or when you crunch Wint O Green Life Savers in the dark. And it gets better: this universe isn’t only around us; it’s inside us too.

e Equals: What's your number?

This is the second entry in a series of posts telling the story behind our Energy Panda concepts including visuals of the current state of each concept as they undergo further refinement. More iterations on these concepts will be revealed at the Smart Grid Consumer Collaborative Symposium at DistribuTECHon January 31st.

Grades in school were easy to understand, A is better than B, and C is iffy at best. You knew what doing better looked like and sometimes it was easy to figure out how to get there. Energy consumption on the other hand, is less clear because there’s no single, easy metric to measure your energy lifestyle. Without a way to gauge your consumption and compare it to others’ scores, it’s difficult to know what ‘good’ looks like and it is even more arduous to tell how you can improve your energy consumption habits. 


Infinity Loop: Transforming energy into something worth looking at

This is the first in a series of posts telling the story behind our Energy Panda concepts, including visuals of the current state of each concept as they undergo further refinement. More iterations on these concepts will be revealed at the Smart Grid Consumer Collaborative Symposium at DistribuTECH on January 31st.

What if we could seed energy consciousness in the commodity market through a singular object that is as sophisticated and as inspirational as the "Bird in Space" sculpture by Constantin Brancusi? The idea isn’t new, but the popularization of a single energy structure or prompt has yet to be cracked because people have no visceral, emotional connection with giant propellers, generators, or other strange industrial contraptions. Instead, we should take cues from Renaissance masters of creating human-scaled structures with golden rations that appeal to our natural human senses. These works, like Michelangelo’s Pieta, help us remember what it means to be human by enrapturing us with their beauty. Form follows function, but it can also inspire awe, reverence and ceremony.

The Five Energy Panda Elements

We’re refining our Energy Panda concepts as we prepare to present them at the Smart Grid Consumer Collaborative Symposium at DistribuTech in San Diego at the end of January. We’ve identified five distinct components, or elements, that we believe will help an Energy Panda succeed.

Each Energy Panda concept must have all of the following:

Finding Our Energy Panda: Video Highlights

Did you miss the Energy ThinkIn? No worries, we captured it all on film to give you the highlights from the day. Watch the video below to see how we searched for our Energy Panda — a face that can encourage a wide range of beneficial consumer behaviors such as buying energy-efficient smart appliances and opting for renewable energy sources. The video talks with participants from the Smart Grid Consumer Collaborative, Intel, GE and others who dove into our all day collaborative workshop to create an icon, and ultimately a brand, for energy itself.

The Power of New Energy Products

New energy products are teaching consumers how to take control of their power.

How different our cities and towns must have been before the electric streetlight. Gas lamps—and before that torches—had to be lit and re-lit on a nightly basis. This first “grid” was laborious, slow, and disconnected. Electricity changed all that. The enormous industrial effort that put in place an infrastructure capable of moving electrons, with their instant, always-on quality, gave us a mighty kick from the 19th to the 20th century.