Pitch to PostRSS Feed

Insights into managing innovation delivery.

Product Design with Lean Startup


On July 3, frog’s Milan studio will host a Lean Startup Circle to discuss the methodology, challenges, and best practices. Click here for more information

The lean startup methodology, and its Minimal Viable Products strategy have grown hugely popular, but what are the challenges of applying lean startup and how can it be applied when working with external companies?

Lean Startup
Lean startup is a product design and realization methodology formulated by Eric Ries.  The approach borrows from production practices, such as lean manufacturing and kanban, which focus on execution and adaption as strategies to achieve innovation (a more throughout review of lean startup can be found here.) Although the name includes the word ‘startup,’ the concepts can be applied to companies of any size—from a one-person startup to big, multi-national companies.

Facebook's (Re)Design Team

The Facebook News Feed is the first page seen upon login by the social network’s 1 billion-and-counting users. So it came as no surprise that the company’s News Feed redesign generated a lot of conversation when it was unveiled earlier this month. Beyond the discussion of ads and algorithms, however, is the continuing evolution of Facebook’s “social design” strategy. 

With a strong emphasis on prioritizing social connections and conversation, the company’s designers work to get the platform's interface out of its users’ way. As Director of Design Kate Aronowitz previously told design mind’s Reena Jana, “when we’re doing our jobs right as a design team, we do not want people to remember interactions with our brand, we want them to experience real connections with each other and with content. That is most important.” 

The team's continuing commitment to this approach was evident in my recent conversation with the two product designers behind the News Feed overhaul, Robyn Morris and Vivian Wang. We spoke on the phone only a few hours after News Feed’s public launch, the culmination of a year of work by their team in a small war room at Facebook’s Palo Alto headquarters. 

Invisible Cells: the Aesthetic Challenge of Small Cells


frog recently developed a new design and vision roadmap with Alcatel-Lucent for the company’s family of small cells products. Small cells power the connected world by providing a low-power signal in close distance to mobile users, improving mobile coverage, capacity and the quality of experience in networks.

Alcatel-Lucent approached us with an interesting and innovative technology that solves an increasingly common consumer issue – the demand for more data capacity on mobile networks. In the next five years, mobile data demands will increase dramatically. Mobile cell towers will be replaced by small cells technology, making the new technology relatively common across operator networks and ubiquitous in the built landscape.

Feel UX for Sharp AQUOS

Recently, Sharp Corporation (Sharp) and frog jointly announced the launch of “Feel UX”, a new Android smartphone experience designed to radically redefine the platform’s interaction paradigm.  In an effort to go behind the scenes and further understand the thinking, design and ultimately, the process that went into creating Feel UX, I spoke with the masterminds, creatives and crafts(wo)men who came up with the vision and brought Feel UX to reality.

Mighty Oak

Came across this saying on a juice box; don't we all feel like this sometimes?

“Don’t worry if your tasks are small and rewards are few, remember that the mighty oak was once a nut like you!”

(author unknown)

Nose to Tail: Pitch to Post

During the 1,100 or so meals I annually indulge in, I am a strict vegetarian for about 1,090 of them. My strays are predictable; the salty brine of Tomales Bay oysters, wood roasted Monterey sardines perched on buttered toast. I’ll ‘go fish’ under one condition and I never, ever make an exception: whoever’s cooking it up better think Fergus Henderson is a god.