By SXSW Mash-Up - January 4, 2008
We here at frog believe in playing as hard as we work. With that in mind we took a nice holiday break to re-fill the creative fuel tank and spend some time with our families. However, it has always seemed to me that having days at the end of the week off is more relaxing than days at the beginning. Having a Monday off just always seems to lead to cramming 5 days of work into 4. This week was no different but in this case we had both Monday and Tuesday off.
By SXSW Mash-Up - December 21, 2007
One of our meeting rooms here at frog is called The Vault. It's not a figurative name; the space we occupy on the first floor used to be a bank, and the room used to be a bank vault. Thick concrete walls. No windows. (Sadly, no money, either.)
After the kick-off, we locked ourselves in The Vault to refine our ideas for this application. Since many of us have attended SXSWi before, or plan to attend in 2008, we decided to approach the problem from the perspective of SXSW attendees. We developed user stories for an active participant (a "power" user — someone who blogs during the conference, comments on panel videos, etc.) and a passive participant (an ordinary attendee — someone who browses and consumes the content, but doesn't generate content of their own).
Since we want this application to have value before, during, and after the conference, we organized each of these stories into those three time segments. Time is important because it determines a user's needs. Before the conference, an attendee might want help with schedule planning; after the conference, she might want help with cataloguing the highlights. The app must adapt as users' needs change.
We also need to avoid a common pitfall of apps that revolve around user-generated content: assuming an unreasonable level of participation from users. An app that is only compelling if all its users are contributors is an app doomed to failure. Ben McConnell's observation of Wikipedia usage patterns led to The 1% Rule: in successful online communities, an active sliver of the user base is responsible for a majority of the contribution. The lesson, then, is to build communities that are both sustainable with very low levels of user contribution and valuable to the vast majority that won't contribute.
Since we include ourselves in the target audience for this app, we had another goal: add to my experience, but don't change my workflow. As someone who works with computers for a living, I've become very fond of The Way I Do Things, because often it's the only thing that keeps me sane. Content contributors — bloggers, photographers, and note-takers, in this case — have a workflow that they're used to and are unlikely to alter. So the "effort threshhold" for participating should be as low as possible. If we make users contribute content manually, they won't do it.
To collect this content, then, we'll have to hook into the metadata that gets added as a part of that workflow. Most weblogs are configured to ping Technorati when a new post is written. Most photographers add tags to their Flickr photos as a quick organization tool (and so that their photos can be found by others). Tools like these will be the pipelines into our app.
Come back in early 2008 for more details on the Mash-Up — including screen shots, personal experiences, and perspectives from the team – and other insights as we design a web experience for our toughest user: ourselves!
Happy holidays,
Andrew
By SXSW Mash-Up - December 18, 2007
While the current weather in Austin is a confusing mash of winter and summer...
The frogdesign Austin studio is working on a mash of fun and excitement for the upcoming SXSW 2008 conference.
Here's the challenge...
Microsoft and SXSW are looking for a innovative SXSW-related online app to provide value to SXSW 2008 conference goers. Leveraging the benefits of Microsoft Silverlight and other Windows Live services frogdesign will work from now until mid-February to bring the concept to life.
Kickoff is today! Let the frogThink begin!
- Valerie
