I had a chance to attend HOW Design Conference in Denver, Colorado, where over 2,500 designers gathered to be inspired by their peers, play with new tools and techniques, and network in some unusual ways—such as Neenah Paper's closing party, where everyone wore white. (Have you ever seen a room with a thousand people all wearing white?) My contribution to the event was a session on how graphic designers can brainstorm more effectively.
Over the course of my talk, I described the four parts of every designer's process that can be optimized to come up with better ideas faster:
The design illustrations included in the talk are by students and professional designers whom I'd tasked with creative challenges featured in my forthcoming book from HOW Design Press, Creative Workshop.