Corporate Twittering: Delta Gets a Human Voice

Jaffe Juice has a great piece on the latest Twitter story: a Delta employee (or a very knowledgeable fake Delta employee) going guerilla on Twitter.

Seems like corporate twittering is the new corporate blogging:

"This is one of those very clear - even seminal - moments in marketing that reflect a clear departure from the norm and status quo. It's a BIG story and has even BIGGER implications for all of marketing and its future."

Tim Leberecht is the CMO of frog and the publisher of design mind.