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Corporate Twittering: Delta Gets a Human Voice
Jaffe Juice has a great piece on the latest Twitter story: a Delta employee (or a very knowledgeable fake Delta employee) going guerilla on Twitter.
Seems like corporate twittering is the new corporate blogging:
"This is one of those very clear - even seminal - moments in marketing that reflect a clear departure from the norm and status quo. It's a BIG story and has even BIGGER implications for all of marketing and its future."
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[...] “Delta Airlines”
Social Media Group » Blog Archive » Business use of Twitter - June 4, 2007
[...] “Delta Airlines” is Twittering - hat tip to Tim Leberecht. [...]