Countdown to the “The Substance of Things Not Seen”

Yep, today is the big day, and we’re thrilled to present our most ambitious and heftiest design mind magazine so far – and a very special one indeed. The new issue is devoted exclusively to the TEDGlobal 2009 conference (the twin conference of the annual TED conference in Long Beach) that took place this past July in Oxford, England, with the theme “The Substance of Things Not Seen.”

It is the first time a publication was invited to fully cover a TED conference: In collaboration with the TEDGlobal speakers and attendees, frog’s designers, technologists, and writers produced art, essays, and interviews that translate the conference’s theme into a rich magazine, trying to make visible “The Substance of Things Not Seen.”

We will officially unveil the print issue at a frog/TED co-hosted TED Salon in London tonight. Under the title “More Substance of Things Not Seen,” the event will feature three TED Talks: Fabio Sergio, creative director at frog design, will talk about "Designing (for) Awareness," exploring the possibilities of using data produced by the human body to educate the human mind; Fields Wicker-Miurin, co-founder of Leaders' Quest, will present her vision of new leadership based on field-based insights from around the world; and Misha Glenny, underworld investigator and author of the book McMafia-Seriously Organized Crime, will discuss his research methods and the risks he took to connect with his subjects.

Additionally, the evening will feature an exclusive technology demo of reactive soundscapes by Andreas Raptopoulos, founder of FutureAcoustic. Lastly, singer and songwriter Lou Rhodes will be our special musical guest, in an "unplugged" live performance. The evening will be hosted by Bruno Giussani, TED’s European director, and Sam Martin, editor-in-chief of design mind.

If you live in San Francisco, the home of our headquarters, you can come to Cento Coffee, 330 Rich Street@Townsend at noon today, utter the password (Oxford!), and pick up a free copy of the new design mind.

Or you can order it here.