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Random innovative concepts, products, and services at the intersection of technology and culture.

DC Shoes & JB Classics - Double Label Project

An interesting Sneaker-to-Sneaker collaboration between ‘DC shoes’ and ‘JB Classics’ allowed to create those sneakers, well realized and nicely details focused. (first time two sneakers brands have ever joined forces)

Not fan of fat skate sneakers, I have to admit that those ones have lots of intricate details - amazingly well executed - which make them unique. Having as theme ‘growth and nature’, both teams used the iconic tree rings to symbolize the project. The shoe feature a custom laser etched design, a custom sole to reflect the same ring pattern, shades of bark and earth are shown through the shoe uppers dominant colors of black and brown with tonal zigzag accent stitching.

Jason Bass & Damon Way's interview (co-funders of JB Classics & DC Shoes) on 'highsnobiety'