Designing the Design Problem

Thanks for everyone who came out (virtually) to see my presentation last week at Creativity Oklahoma's online conference on applied creativity in art and design with Scott Belsky of Behance.

While Scott was talking about fulfilling creative projects (with material drawn from his bestselling new book Making Ideas Happen, I took a different tack and provided methods that frog uses to marry our innate skills in creative problem solving with the evolving practice of "problem making" to better serve both clients and users in crafting compelling products, services, and experiences. As a case study, I shared research data and insights that were part of frog's initiative to encourage HIV testing in South Africa, Project Masiluleke.

Other thoughts related to this talk I’d included in this previous post, ”Thinking About Problems as Spaces.”