“Designers are human beings as well”, a software developer commented about frog Technical Director Andrew Upton's talk at the Rich Internet Applications Conference for Developers (RIA) conference held in Munich this week. Encouraging the role of the software developer, Upton reminded the technology community to participate and contribute to “designing the innovation interface.”
The audience, made up of predominantly programmers, was surprised by how well the techies fuse within the “discover, design, deliver” workflow at frog, and are able to integrate their knowledge and insights into that process. Upton stressed the importance of giving more respect for each other's disciplines and individual style. The tech veteran encouraged the crowd to embrace opportunities in pet projects and be free to contribute to the process at any stage.