Economist Survey: "Understanding the Needs of the Global CMO"

Interesting survey on the needs and challenges of global CMOs, conducted by the Economist Intelligence Unit.

One of the conclusions: "Leading marketing executives must move beyond traditional advertising, marketing and brand awareness to a more transformative role, driving innovation across the entire business."

You can download the full report (pdf) here: http://www.eiu.com/sponsor/Google/GlobalCMO

Tim Leberecht is the CMO of frog and the publisher of design mind.