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Digital lifestyle at the intersection of attention, beauty, productivity, and the social web.
Egonomics and the "Recognition Economy"
In May this year, frog founder Hartmut Esslinger spoke at the German Trend Day in Hamburg. The Trend Day is an influential annual forum that gathers thought leaders from business, media, and academia to discuss emerging social and cultural trends. This year’s theme was “Identity Management,” and other speakers besides Hartmut included Richard Florida, Danny Choo, and David Bosshart.
The organizers have synthesized the research, interviews, and lectures of the two-day symposium into a manifesto that is worth reading:
http://www.slideshare.net/TrendBuero/identity-management-manifesto-presentation
The paper argues that today’s “attention economy” will be succeeded by a “recognition economy,” in which opportunities for design will continue to increase: "Compulsory self-responsibility will force consumers to optimize their self. This self will call for deliberate decisions and new orientation frames. Identity will become a management assignment. Recognition will become the new key quantity." The result is what the authors call “Egonomics – an economy geared to the own self.” Egonomics comprises of the following pillars: Body: Healthstyle; Security: Authentification; Relationships: Connectivity; Recognition: Reputation; Self-actualization: Creativity.
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reject the assignment!
Thomas Sutton - September 18, 2008
Gosh, what a horrible vision of the future. Endlessly deluded individualists, desperately modifying an empty image of themselves in response to occult messages from corporations delivered via their social network. And those are just the ‘winners’, in a system where those who are unable or unwilling to invest in creating and managing their identity are marginalized second-class citizens.
Interestingly, the ‘losers’, who are stuck with dealing with the good old basic needs of physical survival, may be happier than the neurotic overworked and overplayed privileged classes. Exactly as predicted by Huxley in his ‘brave new world’.
Basaglia proposed a mental model for society in the 1960s based on concentric circles; and inner circle of 1% who have real monetary and political power; a second level of 10 % of privileged servants of that power; a third level of 30-40% who are economically active; and a marginalized majority who are considered basically as ‘parasites’ in a system focused on economic productivity (children, the elderly, housewives, the unemployed and the underemployed, the physically and mentally ill, etc). I wonder how this model translates into ‘egonomics’?