Emerging Alternatives

The question is posed as to how to design products while appreciating limited resources and whole life-cycle impact. Often the approach is to start from scratch or turn to science fiction, when looking for solutions. At the same time, a shift in economics, demographics and market potential is being spotted by many businesses now seeking to understand emerging markets in developing countries. Research is then increasingly focused on these developing countries, where cultural differences are sought to inform adaptations of Western products for these growing consumer groups.

While immersing ourselves in these locations, it becomes evident that travelling backwards or forwards in time not be the most sensible approach to tackling sustainable design. Inspiration for realsitic solutions might instead be gained by remaining in the present - travelling to other lands - keeping eyes and ears peeled for cultural clues.

While investigating user experience and products of daily life in locations where technology is less advanced, consumerism is less ingrained and possessions are more valued, innovative ideas can be spotted for alternative & repurposed products. Systems, services and materials have evolved to work within social structures and natural environments. As the uptake of Western values and consumerism has increased, survival of the fittest leaves the most successful products standing out amongst the plastic.

Research into emerging market opportunities is valuable, what would make it invaluable would be if ideas and inspiration are sought and used to develop alternatives solutions to existing products in Western markets – products which clearly require improvement to address issues of sustainability and life-cycle.

Not to say that we return to these ‘Original’ solutions - but this range of surviving products found as part of daily life in India highlights the potential in seeking inspiration for alternative products in our own emerged markets.