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At the end of last year, Forbes magazine asked frog to help them envision the future in 2020. In December, we held a workshop in San Francisco that brought designers, futurists and journalists together to think about the current state of computing, how we might experience it 10 years from now and, perhaps most importantly, how we might make the transition into these possible futures.
The day-long event led to an extensive online feature: “Your Life in 2020,” a collection of illustrated concepts and videos that envision the future of ubiquitous computing. In that future, your computer is not only incorporated into every aspect of your life but is a part of you. With this in mind, we imagined how future technology would influence the key areas of Social, Travel, Commerce, Healthcare, and Media. Here's what we came up with.
Our Second Brain or "ThingBook"
In the future nearly every visible thing will be cataloged and indexed, ready to be instantly identified and described to us. Want to go shopping? In the future we won't need big retail stores with aisles of objects on display. We'll be able to shop out in the world (see image, above). Do you like that new car you saw drive by? Or those cool shoes on the woman sitting across the room? All you’ll have to do is look at it and your mobile handset or AR-equipped eyeglasses will identify the object and look up the best price and retailer.
Bodynet
Like Google for our bodies, future technologies will allow us to monitor our body's vital conditions and compute the outcome of our actions on-the-fly. So you'll know right away what it's going to take to work off that Burger and Coke.

Whuffie Meter
Curious about the future of social networking? Whuffie is a conceptual social Metric based on what others think of you. In the future this Metric might actually be usable as real money. Why not? Celebrities are used to getting things for free based on their popularity. This is the same idea taken to its democratic extreme. Socializing will take on completely new dimensions when we can see everything public about a person right as we are talking with them. Think dating is difficult today? Imagine the hoops we'll have to jump through when everyone in the bar can see your complete dating history the minute you walk into the room.
The term “whuffie,” by the way, is a word coined by author Cory Doctorow in his book Down And Out In the Magic Kingdom. It refers to the measurement of respect or karma a person gains or looses in their lives. In Doctorow’s future, humans have implants in their brains that visually project their whuffie, which has replaced money as currency.

i like this
game writer guy - April 9, 2010
there are some great concepts here.
i do think that the future will deliver even more that's "past the pane," involving interactions between virtual entities and data structures that materially impact the way we act. one meme you hint at is a "reputational tag" like the one fleshed in Matthew Bey's infamous "Anasazi-35".
i also believe we'll see a bewildering richness of interaction with ordinary objects as interactivity and iPhone-level computing is bestowed on the most mundane of products. what would the world be like if you were texted when your new neighbor's book collection resembles yours, or if your milk could ping you when your fridge got too hot?
- game writer guy
Hello First of all im sorry
Jacob - April 11, 2010
Hello
First of all im sorry for my english i like the article the concepts about the future are very interesting.
"being digital" switches to "been digital" it's a good quote for the future time, congrats for the note i like tu much
jacob
At least give Cory Doctorow Whuffie for Whuffie
Robert J. Berger - April 11, 2010
Cory came up with the name and idea of Whuffie in his excellent story "Down and Out in the Magic Kingdom". A good read to explore what it might be like in a world based on Whuffie among other things.
http://craphound.com/down/

Social response to change
Matthew - April 13, 2010
With all that data floating around peoples' heads it makes me wonder what the social response to this might be. It might be such a breath of fresh air NOT to know everything about something. For people to treasure a bit of ambiguity and mystery about things. To unwire yourself from the world.. the unaugmented revolution!
Hoo boy
Colin - April 13, 2010
If you think life is distracting now, just wait until social and advertising icons are buzzbombing your head every minute you step outside.
What R. Berger said - credit Cory for Whuffie.
Matt - April 16, 2010
Just because an idea has become common parlance (in tech circles) doesn't mean you shouldn't cite the originator. That goes double if you are using it to a new audience who may not be familiar with it. I'm sure this is a sin or omission, but... Frog's whuffie has gone way down for me...
Thanks Matt
admin - April 16, 2010
Thanks Matt for the heads up.
The term "whuffie" does indeed come from Cory Doctorow's book "Down and Out in the Magic Kingdom."
The Forbes article cites it clearly but we neglected to here. I just made the correction in the post.
For the record, Doctorow's "whuffie" refers to the measurement of respect or karma a person gains or looses in their lives. In Doctorow’s future, humans have implants in their brains that visually project their whuffie, which has replaced money as currency.
At this year's SXSW Interactive opening party, frog paid homage to Doctorow by creating several augmented reality activities, including a "Whuffie Wall," which measured our guests social value, rather than their karma. Here's a post I wrote about the technology behind the party: http://designmind.frogdesign.com/blog/great-party-how039d-you-do-it.html
Best,
Sam
Allow for some AI in the interface
Typhoonandrew - April 18, 2010
Given that we're seeing increasing quality of filtering, data mining, and AI - I think an AI would certainly feature in some way in our assisted interfaces to the physical world. The AI would learn when/where/how we typically choose to absorb/disseminate information; so that our experiences are controlled and useful, rather than an overload. Hard to do with still images.
Consider a "hook-up" mode for clubs, "shopping" mode for clothes, or a "quite" filter for when we wish to pass through the rabble anonymously.
But a great set of ideas regardless.
Its closer than 2010
Shakee Zubair - April 21, 2010
Considering the already invented technology "Sixthsense" by Pranav Mistry, we may have all these technologies sooner... Wait is almost over...
Invisible Interaction
Mike - April 21, 2010
I enjoyed the article and really like how frog is designing with ubiquitous computing in mind. I think a big part that will change with trends towards ubiquitous computing is the human-computer interaction aspect. Instead of purposefully sitting down in front of a PC, computers will be built into everything around else and interaction will happen naturally. Essentially, computers become invisible tools that blend in to everyday life. I think we're already moving in the direction with all the tablets coming in this year like the iPad, Slate, and Streak.
A great read on future ideas is James Canton's The Extreme Future: Top Trends That Will Reshape the World
I want to live in a Dennou Coil world.....
ThomasWrobel - April 29, 2010
The potential use's for AR is staggering. I just wish someone would invest in making decent AR Specs. Aside from Vuzix, I dont even know anyone else working on consumer level video glass's, let alone AR ones.
Surely Nintendo/Sony/Nokia, even Oakleys should be looking at this stuff!
I dont think there's big technical barriers against it, just needs investment. Mobile phone design is particularly conservative and thats holding things back somewhat.
Are we expected to hold a rectangle in the air forever? If the 10% of the population currently wearing glass's isnt enough to convience the these companys that people will wear huds, what about retina projection? perfectly possible, yet I dont even see research looking into it :-/
-sigh-
"Considering the already invented technology "Sixthsense" by Pranav Mistry,"
Sixth sense was really cool, but (being projector based) wouldn't work for these scenarios.
Interesting concept. But I'm
shaman4d - May 1, 2010
Interesting concept. But I'm afraid to imagine that horrible world where data manipulation behind curtains will change the human life.
If life comes to this, I'll
Ludwig vandebar - May 6, 2010
If life comes to this, I'll probably consider suicide
To allow wearers to take
Ki - May 6, 2010
To allow wearers to take advantage of augmented reality, the U of W design places hundreds of semitransparent LEDs into a thin lens in order to run applications. These apps could range from health monitoring to computer games. One interesting application may be on-the-fly language translation—future generations may have no need to conjugate those foreign verbs!
Pay with karma ?
Seika - May 6, 2010
While it’s understandable celebrities gets things for free with their popularity (after all, they draw peoples in and they are minorities among the majority (average nobodies), what will the business get by giving random customer based on their karma ? Not like they will get comparable point for running their business.
Maybe there’s shift in way of thinking that would enable such thing.
Fantastic For Dating
Tim - May 7, 2010
I think this is going to be absolutely fantastic for dating. Imagine if you could fill out an online profile (like most dating sites these days) with your likes dislikes, personality traits etc.
Then when you go out to a bar / club instead of having to randomly talk to people hoping you'll meet someone you're compatible with you could instantly be shown who you should and shouldn't be compatible with, who's single, who likes the same things you do etc and it could point you to your best possible matches within seconds.
No longer would people have to waste countless nights out on town trying to meet their match and getting constantly bored / frustrated.
These two images are
milan - May 9, 2010
These two images are exceptionally stupid examples of integrating technology in daily life
Augmented reality everywhere?
Sved - May 9, 2010
This future looks already very dated... and kind of sad.
I can just imagine these people smiling at things that do not exist anywhere else than in their heads...
2020 vision (sic)
Joey1058 - May 9, 2010
I say bring on the features! At some point you'll realize you're not going to use them all. You need to be able to easily turn them all off, and opt-in for many. Or your brain will shut down from classic TMI. Everybody has an idea how the "standard" will work. That standard is actually pretty generic. It's how we personalize our HUI that will make the difference.
the macro vision
gwen - May 12, 2010
i like the super imposed vision, but what is different? what is new? for those of use who are working on conceptualize mobile devices and such, this is not something woo and ahh.
I love the visual graphics and interpretations of what will become of 2020. Only the answer that is not being solving and lacking in innovation is the "how" moments will this be realize.
I am not being critically saying the scenario of what Frog is presenting is wrong or that they did their fantastic job of creating a vision/story. I mean you are Frog one of the leading design firms and i greatly appreciate the post.
I just commented because I think this vision should be in our head about how might it work.
I mean, we literally can't have screens like that. could you image from the whopper jr scenario, that guy could run into someone?
or
a more interesting scenario might play out:
how the line up will be if you were on the NJ turnpike for a Big mac and the jersey lady before you goes, oh my god i can't eat this. Return this! (then turns to her husband) did you see that i would need to run 2 hours tomorrow to burn that burger off. Honey we have the girl's dance rehearsals and such, i don't have time for that. --- then you standing behind the lady having to wait an addtional time till she was satisfy with the calorie # of a burger.
Keeping in mind -
a) you are at a McDonald - so yeah everything is high in calorie.
b) why did you order the Big Mac when for the last 20 years advertisement and super size me documentary has been telling you that fast food was not healthy
c) being a jersey/new yorker you are likely to say "who the f#@k cares, lady!"
Information design and the internet of things...
Julian A D Harris - May 13, 2010
I agree that an augmented information design and an interactive 'touch anywhere' surface like Pranav Mistry's SixthSense is what we are already moving towards. What's just as interesting is the amount of information and data that will be tagged in physical objects to make this a reality. Not just geo-tagging stored in the cloud, but a physical tagging of 'readable' objects. The internet of things??
Karma Currency
Anil Atluri - May 13, 2010
What a grand idea? Fantastic
Yes, when Pranav has shown us the path to the Sixth Sense I think we are only a few years away from Whuffie or whatever?
Great article - reminds me of Alvin Toffler and his Future Shock back in 70's!
Great IDEA
pixel - May 14, 2010
Hi guys
I really have a great idea and I'm sure that this all what you can see abowe it can be ready in next 10 years
If you want to know details just contact me and I will explain how this is possible
LOL
demuxer - May 14, 2010
I wonder if you will date with me by my "low whuffies level"
Deja vu
Matt - May 15, 2010
http://cranialscratch.blogspot.com/2004_07_01...
Hi
Peter - May 17, 2010
Nonsense.
A lot of this is interesting
Rogelio - May 18, 2010
A lot of this is interesting to see and read, but like traveling to mars, this sort of stuff will be ready soon, but for it to be usefull or avilable we will have to wait. It will only be available in certain areas and to people with certain types of equipment. For it to be available to all it has to be low cost/high tech. Just like going to mars, every ten years they say it is only twenty years away. By accounts in the 1960´s we should have colonies in mars already. Hall from Space Odisey, is still waiting to be born.
Full Speed Ahead
Ryan - May 24, 2010
I hope this happens much sooner than 2020! Great production on the lifestyle shots. I'm a little disappointed in the narrowness of the chosen lifestyles. "Your" future being the operative word. I hope the world is a lot more diverse than depicted in the example images. (e.g. white people buying, eating and casually socializing). The detailed Forbes' article opens with talk on global communication, mobile phones in highschool, handmade products, yet none of those examples seem to have been visualized?
"looses" *loses
spelling nazi - May 27, 2010
"looses"
*loses
Games are the future form of entertainment
Bart Hufen - May 27, 2010
Really true story here, but much augmented reality. I predict that in the future PLAY will be more and more commen to achieve discount, make friends, stimulate cooperatively working together, etc. etc. I have a lot of cases on my blog.
Great stuff though...