frog brings GE's Desert Quest to CES

We're putting the finishing touches on GE's first social game, GE Desert Quest. GE will launch the game at CES, its first year participating in the technology trade show. GE will use the show to highlight two key products to support a clean energy future: WattStation, which provides a rapid charge for your electric vehicle, and Nucleus, which helps you manage your energy consumption at home.

 Here's how it works: GE Desert Quest is all about energy efficiency and rewards participants who are as judicious with their energy as possible.

Upon the game's launch, the city of Las Vegas will transform into a live, location-based game board, with participants sharing tips and advice on what to see and where to go (and, of course, what to avoid) through their mobile phones and social networks. In doing so, they will complete tasks, unlock clues and increase their chances of winning daily prizes. The smarter a gamer is about managing his or her energy and sharing advice with others, the better the chances they'll win. And when we all share information about the best things to see and do at CES, everyone wins.

 We hope you'll tune in on the 6th and see what we're up to. While those of you following us at home won't be able to participate, we hope you'll follow along with live leader boards and learn a bit about WattStation, Nucleus and GE's ecomagination initiative while you're at it. For those of you at the conference, be sure to get out your mobile phones on the 6th, head to ge.com/quest and start playing. Up for grabs are a slick, energy-efficient Vespa bike, an out-of-this-world eco vacation in Costa Rica and even a yurt -- yep, a yurt.  Bet you don't have one of those.
      


Best of all, GE hopes to be your guide to get the most out of CES this year. It's all about conserving energy -- yours, ours, and the planet's. We're thrilled to be working with GE again on a project we're so excited about. For a sneak peak at the game, go here. See you there!