Today was the kick off of PopTech 2009: America Reimagined, the renowned ideas summit and unique innovation network dedicated to accelerating the positive impact of world-changing people, projects, and ideas. This afternoon’s more intimate sessions offered a diverse range of topics from Daniel Coyle’s exploration of The Talent Code, whether great skill is inherent or can truly be learned to The New Edge of Conservation, a session that explored how new technologies are amplifying conservation efforts and even decoding the language of elephants. While The Power of Story session, hosted by Nancy Duarte’s team that led the visual design of Al Gore’s An Inconvenient Truth presentation, was highly anticipated, The Design for Social Innovation session struck a powerful chord with attendees. This session focused on the crucial role that design plays in creating new approaches to solving the 21st century’s most challenging problems and if this session’s high attendance was any indication, designing for social impact is top of mind for the PopTech goer.
And ours too.
In its new role, frog will be an ambassador for PopTech, fostering the organization’s Accelerator and Social Innovation Fellows programs and facilitating a rich dialogue within the design community to build support for these initiatives. In addition, Robert Fabricant, VP of Creative for frog design, will continue as part of the core faculty for PopTech’s Social Innovation Fellows, a unique, cutting-edge program designed to arm high-potential social innovators with the tools, training, and relationships needed to maximize their impact. Fabricant will also be a speaker at this year's conference.
frog is extending its commitment to PopTech following its participation as a key partner in the PopTech Accelerator program, which successfully launched Project Masiluleke in 2008. Project Masiluleke is a path-breaking effort that harnesses the power of mobile technology to help reverse the HIV/AIDS and tuberculosis (TB) crises in South Africa and beyond. The project takes a new approach to battling these public health challenges by tapping the cell phone as a high-impact, low-cost means to deliver healthcare information and catalyze increased testing. frog provided service design expertise to ensure that all aspects of the user experience — particularly the HIV home-test service — were carefully crafted for maximum usability, value, and relevance to the end user.
“We believe that design can have a powerful influence in furthering the success of PopTech’s worldchanging social innovation programs,” said Robert Fabricant. “We’re excited to build a bridge between the design community and the innovators at PopTech who are tackling some of the world’s greatest challenges.”