Because of all the hype and buildup surrounding next week’s (supposed) launch of an Apple tablet, including thoughts by our own Mark Rolston in the New York Times on how said tablet may or may not succeed in the marketplace, the folks here at frog design opened up the archives to find some early prototypes our designers created for a young Steve Jobs back in the early 80s. Yes, good innovation can take a while.
The “Bashful” — named after the story-book dwarf in Snow White — was created alongside the Apple II computer series as an extension of the Snow White design language that frog Founder Hartmut Essligner helped create for the company in 1983. Concepts for this early pre-touch tablet included one with an attached keyboard and one with a floppy disk drive and convenient handle for maximum portability. An attached stylus helped the user interact with the screen. One frog/Apple tablet concept also included an attached phone.
Sam is the director of publishing for frog where he oversees frog's global content, editorial, and digital publishing strategy. He is also the editor of design mind, frog's print and online media platform. Sam is the author of numerous books of non fiction and has written for Dwell, Metropolis, GOOD, and other magazines.