Guy Kawasaki Gets the Inside Scoop From Hartmut Esslinger on Design and His New Book "A Fine Line"

Famed Silicon Valley venture capitalist and Internet entrepreneur Guy Kawasaki offers a colorful interview with frog Founder and legendary designer Hartmut Esslinger. Hartmut discusses his philosophy on design and his new book A Fine Line: How Design Strategies Are Shaping the Future of Business, to be published in June by Jossey-Bass, an imprint of John Wiley & Sons.

Check out Guy’s interview on the American Express Open Forum blog to find out Hartmut’s thoughts on how Steve Job’s brain works and why the world’s richest companies continue to put out “crappy” products. Hartmut also reveals his top 10 best and worst products of all time.

Here's the article: The Inside Scoop on Design: Ten Questions with Hartmut Esslinger. 

Sam is the director of publishing for frog where he oversees frog's global content, editorial, and digital publishing strategy. He is also the editor of design mind, frog's print and online media platform. Sam is the author of numerous books of non fiction and has written for Dwell, Metropolis, GOOD, and other magazines.