Health Care Meets Social Networking

Via Jacksonville Business Journal:

"The Mayo Clinic wasn't sure what to expect from social media when it gave it a test run four years ago. Mayo started with a podcast, largely unsure of what it was doing. There was no staff dedicated to new media, so a few of the public affairs employees hastily podcasted a 60-second broadcast radio feed normally provided to radio stations. Then they watched as a few listeners grew to some 76,000 in one month. They knew they were on to something."

Read the full story

Tim Leberecht is the CMO of frog and the publisher of design mind.