By 张雷中 - February 22, 2012
从事用户研究多年以来，被质疑的声音不绝于耳——“用户研究的真正意义在哪里？如何为产品设计带来更可靠的价值？等等”
By Sam Martin - February 17, 2012
frog is excited to join the technorati at this year's Lift conference, an annual event that explores the cultural implications of digital technology. As a contribution to the event, we've created frogHub. What is it? You'll have to wait and see, but the idea is to bridge the physical and digital world to create an interactive experience for all conference participants.
By Sabrina Sandalo - February 14, 2012
This week's collection of remarkable marketing links, curated by the frog marketing team.
Internet controlled cafe allows users to understand the power of design.
Social Media Marriage Proposals: Geeky but precious.
By Katie Inglis - February 14, 2012
Last week at frog we kicked off our new book club with a discussion of the Steve Jobs Biography by Walter Isaacson. The main theme of the conversation was, “I’m not Steve Jobs and you’re not Steve Jobs, so what can we learn from Steve Jobs”. We went from there and discussed Steve’s personality, his reality distortion, his uncanny ability to predict the needs of consumers, and how these aspects of his very public life have influenced the design community and frog specifically. These are some of the gems that I found in, or from, the conversation, either because they are directly applicable to my career as a designer or because they touch the part of me that is passionate about quality, genuineness and discovering passion in all areas of my life.
By Luke Williams (卢克*威廉姆斯） - February 13, 2012
如何将商机转化为创意？我认为，首先你得接受这样一个观念，即要摈弃所有的旧思想。我们感兴趣的是那些颇具颠覆性的创意，即可以产生巨大影响、挑战思维的禁锢、激发可能的创意的那些想法。然而，依我个人的经验来看，大多数的创意完全称不上具有颠覆性。在形成颠覆性创意的过程中，我们会遇到三只“拦路虎”：
By Chris Heatherly, VP of Production for Disney Online Studios - February 13, 2012
One of my favorite movies of the year is Moneyball, which has been nominated for multiple Oscars including Best Actor for Brad Pitt, who has done more with this movie to make statistics sexy than a million analytics wonks. The movie is based on the Michael Lewis book of the same name, and tells the story of how Oakland A's general manager Billy Beane employed analytics to assemble one of the most competitive teams in pro baseball even though he had a minuscule budget that was dwarfed by the spend of other teams. The sabermetric techniques used by Beane and his team went on to redefine the way players are measured and valued. His approach balanced the art of baseball with science.
Baseball is not the only game to undergo this transformation. In the last few years, the rise of social and free-to-play gaming, championed by companies like Zynga, has had a similar impact on the world of video games. Just as Beane's approach was controversial and met with resistance by Major League Baseball, so too is there much gnashing of teeth within the video games industry by those who see the encroachment of science into play as a threat to the art. Critics are quick to label free-to-play mechanics as “casino tactics.” And while some social gaming companies have undoubtedly gone too far in their use, it cannot be denied that the use of analytics is bringing a better understanding of how people play and how players stay engaged.
By Kirti Goel - February 11, 2012
The tea stall has always been a favorite to know about the surroundings.
(Image courtesy of Happy Horizon Studios)
Growing up in a small city, I came to know about my immediate world mostly through family, friends and neighbors. I learned from my parents the regular fare for an auto-rickshaw from home to school and back. A neighbor recommended a grocery store, known for selling unadulterated foods at reasonable prices, and over time we became loyal customers and family friends to the store owners. When we inquired about good tailors, our family friends mentioned they all had different favorites to suit their styles. We sought references from close friends when we needed to consult specialist doctors.
By Adam Silver - February 7, 2012
It used to work something like this: when you had a design problem, you called in the pros. Let's say you sought the ultimate ergonomic office chair, or a device that redefined portable audio. You called in the industry elite to create an innovative product for you. For decades, we've approached design as the province of experts. But in recent years, there has been an explosion of user-generated design. Talented people are going it alone and bringing their designs directly to market.
By Luke Williams (卢克*威廉姆斯） - February 6, 2012
人们常常说：“苹果公司根本就不需要作消费者调研。”这句话通常会被作为反驳各种“需要作市场调研”观点的开场白。而事实上，苹果公司的设计人员也会进行相关的市场调研，只不过他们所做的这种市场调研不是你能够从消费者行为学的教材中找到的那些传统的调研方式。苹果公司所做的市场调研是对其产品被使用时的一种非正式的、即兴的敏锐观察。是否具有深刻的洞察力与天赋无关，关键在于意识。
By frog Shanghai - February 5, 2012
frog上海工作室近期成功举办了Love What You Make急速面试活动。本次活动邀请了16名从事设计相关行业的学生朋友们参与其中，他们与12名来自frog的团队菁英分享了其精彩作品并获取到来自青蛙们独到的意见、建议、经验与灵感。
