Innovation X Book Launch Presentation

We had a great launch party for Innovation X in San Francisco a couple of days ago. Thanks to all the hundred or so people who came out to welcome Innovation X into the world. We had a terrific panel discussion with Don Norman, Eric Ryan (co-founder of Method Home), Jon Pitmann (VP at Autodesk), and Quentin Hardy (National Editor, Forbes) moderating, in addition to myself.

I gave a brief presentation to talk about the book and set up some themes for the topic of the panel, "The pitfalls of customer-led innovation". Here's a Slideshare version of it with some extra annotation to make it easier to follow without the voiceover.

AVP of Marketing Strategy Adam Richardson is the author of Innovation X: Why a Company’s Toughest Problems are its Greatest Advantage. His book is the manual for leaders looking for clarity about the emerging challenges facing their businesses. You can follow Adam on Twitter @richardsona.