PopTech friend and 2008 presenter Robert Fabricant of frog design shared his signature graphic doodles with us from PopTech 2011. He describes the reasoning behind his notetaking:
What makes a meeting, a conversation, or a PopTech talk memorable? Why bother to write down anything these days when it all ends up recorded in the cloud? A few years ago I realized that all it took were a few simple things – a particular turn of phrase, quote, story or image – to capture the essence of these moments.
"One day I was passing through Terminal 5 at JFK on my way to a conference in Austin and I stumbled upon these peculiar notebooks in the Muji store. They had little boxes that were meant for storyboarding. Just like the 140 characters in a tweet, these boxes have provided the frame for condensing discussions to their essential bits. Since then it has become a bit of an obsession for me in meetings as I try to get the most out of each square. And it has spread to friends and co-workers, one of whom bought them for her son who was having trouble focusing in school.
In the digital age, when every interaction is captured in a steady stream of 1s and 0s, it is critical that we pay extra attention to the human and personal qualities of each situation. It is too easy to retreat into the ether. Thats what these notebooks do for me."
As frog's Vice President of Creative, Robert Fabricant leads efforts to expand the impact of design into new markets and industries. An expert in design for social innovation, Robert is lead partner in Project Masiluleke, an initiative that harnesses the power of mobile technology to combat HIV and AIDS in South Africa. He is an adjunct professor at NYU's Tisch School of the Arts and is on the faculty of the School of Visual Arts in New York.