And Now the Good News
"I rarely agree with what clients ask me to do." – Ross Lovegrove @ TED
It's all about finding out what the real problem is to solve and pushing beyond the initial thoughts clients can bring to you. Very often, we uncover better and/or different solutions as part of our design process. It takes trust, but design can (and in my opinion should) be an evolution of ideas and not a prepackaged solution. Always challenge assumptions. Even your own.
- Curt Collinsworth