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Creativity and the business of social innovation.

Reflections on World AIDS Day


On World AIDS Day, frog would like to thank all of the amazing partners we have had the privilege of working with in the global fight against HIV in places like South Africa and Zambia. It has been an incredible, and humbling, journey over the five years since we started working on Project Masiluleke and, more recently, on Project Mwana with the UNICEF innovation team. During that time we have been challenged and inspired by our partnerships with iTeachPraekelt FoundationPopTechUNICEFJohnson & Johnsonthe mHealth Alliance, and The Well Project. We have seen first-hand how this horrible disease can bring out the best in people: compassion, determination, and innovation.

This summer, we were fortunate to bring together many of these partners as well as a broader network that included the Elizabeth Glaser Pediatric AIDS Foundation, Clinton Health Access Initiative, Cell-Life, CDC Foundation, and others. Our goal was to pool knowledge from a host of innovations and to align efforts towards a broader strategy and framework for combatting HIV – specifically the transmission of HIV from pregnant mother to infant. This is one area of the broader fight against HIV where a few low cost interventions – and some basic information – can save an enormous number of lives.

Next week, we will be presenting the results of this work, and a broad framework for the Prevention of Mother to Child Transmission (PMTCT) of HIV at the mHealth Summit in DC with many of those same partners. We are pleased to offer a preview of this report on World AIDS Day. It represents the next chapter in our journey, as we embrace the role of design not just as a driver of new innovative approaches, but as a catalyst for greater collaboration and openness in the global fight against AIDS.

Preview Preventing Mother to Child Transmission: Report on mHealth streatgies to strengthen collaborations and increase the impact of PMTCT initiatives. 

As frog's Vice President of Creative, Robert Fabricant leads efforts to expand the impact of design into new markets and industries. An expert in design for social innovation, Robert is lead partner in Project Masiluleke, an initiative that harnesses the power of mobile technology to combat HIV and AIDS in South Africa. He is an adjunct professor at NYU's Tisch School of the Arts and is on the faculty of the School of Visual Arts in New York.