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SanDisk Launches the World’s First Backup USB Flash Drives

SanDisk, the world's largest supplier of flash storage cards, has introduced an innovative new family of USB flash drives, including the world's first backup USB flash drive with simple backup software activation at the touch of a button. With capacities up to 64 gigabytes, the SanDisk Ultra Backup USB flash drive is designed to protect users' photos, music, videos, personal and business documents, and other types of digital files, with the simple touch of a button. No software installation is needed. The drive protects onboard digital content with a dual layer of security, including password-protected access control and ultra-secure AES hardware-based encryption.

frog provided the design language for the entire new SanDisk USB family. Signature design elements include juxtaposed L shapes that create a dynamic, yet balanced, composition, a bright red USB connector, and a simple cap-less design, which exposes the USB connector for use via a dynamic sliding mechanism. When plugged in to a host device, a glowing, amber-colored LED light alerts users that the drives are ready for reading or writing data.

Here’s what Engadget writes:

“Rather than simply adding a new capacity option or throwing another adjective on the end (i.e. Ultra, Xtreme, Gnarly, etc.), SanDisk is actually launching something in the flash drive sector that's worth paying attention to. The Ultra USB Backup is hailed as the planet's first USB key with simple backup software activation at the touch of a button, and with capacities up to 64GB, we'd say this is a pretty decent option for keeping your digital paraphernalia backed up sans an external HDD.”

Tim Leberecht is the CMO of frog and the publisher of design mind.