Hello Robert Fabricant

I do like your questions about the next generation of iPhone. It seems to me that the idea of dematerialization of mobile phone as a product is coming really soon, more and more services will be attached to iPhone. The mobile phone market will be seen no more as a part of product economy, but as a result of future service economy (product-service system).

All features such as: using only the performance of iPhone instead of owning it; opportunity for up-grading of the iPhone hardware ( by the user or by sending back to the company); capability of the iPhone to be increased through software up-dating and further app; iPhone for life, they will do iPhone as a service greener and greener. The environmental impact would be less than at the moment, the life span of the product would be fully controled by the company, nothing would go to the landfill. I would say that there are still issues about consumer perception of ownership, the cost of the service and its design.

There will be a huge opportunity for designers to explore closer and evaluate user behaviour through built-in iPhone services and of course to educate the user in better sustainable attitude of mind towards the environment.

I hope my words would be in aid of your mission.

Kind regards,
Gergana Mesalska

I like my blackberry much better than the iphone. My friend tried out the iphone once and it exhibited some oppositional defiance disorders.

its a nice poem, great post
made my laughing minutes great.
cheers

I agree. I think that a flat rate for the service, combined in with the normal usage fees with an option of the upgrades you want to install would be the best bet. Apple might lose money in the long run, but I think it would be negligible, and the impact they have on the earth would definitely be reduced.