Creativity and the business of social innovation.
There is no better whipping boy for design than the grotesque multi-button remote controls that clutter our coffee tables, media cabinets and minds. I have a selection of six in my living room, none worse than this one from Time Warner Cable. I can't tell you how many design presentations I have begun with the remote control unit (RCU) as exhibit #1 for the increased complexity of our lives and the huge need for design to improve the state of affairs for the average consumer. So why have we made so little headway? Having worked for both Consumer Electronics and Cable companies on precisely this problem, I can attest to the many reasons why the RCU has been remarkably impervious to good design. But maybe I am just missing the peculiar logic of why the current RCU design is so good?

This idea struck me as I read a recent article in the New York Times about how the networks are embracing the DVR, once viewed as the biggest threat to their ad-supported business model. The article sites passivity, i.e. the couch potato effect, as the main reason for this embrace. Apparently TV-watching remains an essentially passive activity despite the recent proliferation of DVR's (~30% of households). Recent Nielsen studies have shown that even if you give the average American a fast forward button in the palm of their hand, they are too lazy to skip ahead. How comforting.
As I read the article I started to think that there might be another culprit. Perhaps the conventional RCU design is finally paying off? Maybe all of those legacy buttons that no one ever uses (the various 'Picture in Picture' controls and the colorful A,B,C interactive TV buttons) are part of a deliberate design strategy? Maybe they are there precisely to add to the cognitive load – the accumulated effect being that valuable functions, like fast forwarding, are much harder to learn. Maybe Time Warner's Remote Control design strategy is finally paying off?

I can't buy into the idea
Alex Androski - November 3, 2009
I can't buy into the idea that Time Warner is intentionally making Remote Controls difficult to use. Not because I don't think they're that evil, but because I don't think they're that able to plan ahead or use design to their advantage.
The problem seems to be the need for a "simple" remote control to control a minimum of four devices. The average "home theater" has a DVD player, a surround sound receiver, one to three video game systems, a cable box or Satellite receiver, and a DVR. Cable companies, in an effort to provide the "only" remote, try to make it so you can control everything with their one device--including the increasingly-complicated features of their own cable box.
You could have something intelligent like a Logitech Harmony remote, but that costs $100, and there's no way Time Warner is going to give away something that costs that much for free. And if they buried some of the features of the remote inside menus, they wouldn't be advertising how many *awesome* (read: niche at best, useless at worst) features they're providing you every time you pick up the remote. The result is a dirt-cheap circuit board remote with more buttons than the average consumer is willing to learn. So they don't.
Some companies have it figured out. Not Logitech--the Harmony is a great product, but it's a band-aid for a problem that they didn't create and they don't have the power to actually solve. Roku (and to a lesser extent, Apple) has it right. A well-designed on-screen display is more usable, more useful, more extensible and easier to learn than any billion-button remote control. Unfortunately, that presents two problems.
The first is getting consumers who have been fearful of on-screen displays since VCR programming was the buzzword for "incomprehensible technological challenge" to try to learn something new.
The second is figuring out how to get hardware manufacturers to let their devices talk to one another or some kind of "master" device in a way that allows a home theater to present a user with a unified interface. Not merely another Windows Media Center or AppleTV, designed primarily to shuffle content from a computer to a TV, but a system that actually senses all the devices connected to the TV and provides a single, coherent interface for everything. That's already what Home Theater junkies are trying to do when they're building Home Theater PCs, but it won't go mainstream until there's a solution that 'just works.'
good point
dylanmac - November 3, 2009
I read the same article Rob and was wondering the same thing: why? It may be laziness. It may be befuddlement with the crazily complex control in our hands. Or it may be that the stress of skipping outweighs the annoyance we feel while watching advertisements.
Recently when the batteries on my universal remote died I went back to using Comcast's remote for a week until my lazy ass got off the couch to buy some triple C's.
Comcast's remote has four fast-forward speeds. The first is maybe double time (meaning a two minute commercial break will take you a minute to skip through). This is basically useless - for any fast-forwarding scenarios I can think of.
The next speed seemed to be about 5x or 6x. This is also useless when skipping commercials because only fighter pilots have the required reaction time to click "play" again before skipping significantly past the end of the commercials and on into the show. The result is that the user is required to swing back and forth until she is close enough to the interval between commercial and show to give up and begin watching again.
What starts as a simple task becomes a stressful, interactive chore which most users would be inclined to avoid.
It's a funny idea, for sure...
Josh Musick - November 3, 2009
...but I think there are five big issues that contribute to the mostly sad state of RCUs:
1) Subsidized hardware tends to be crazy cheap. The race to the bottom on hardware costs equals nasty hardware design decisions: big, undifferentiated buttons, crappy paint jobs, over-sized PCBs/housing, wonky balance due to battery placement, etc.. As the premium paid for the remote increases, typically, so does the quality (for example, a lot of folks LOVE their TiVo remotes).
2) Consumer electronics in the living room (e.g., TVs & STBs) tend to have non-existent or wildly underpowered software. This means that the software can't absorb complexity from the remote, and as features accrete over time, so do the buttons needed to invoke them. Look at the Apple Remote or the Hillcrest Loop Pointer. They can get away with their simplicity only because they have such beefy software behind the scenes.
3) Momentum. People don't like it when you mess with their TV. There's not a ton of incentive for cable execs to completely re-architect the user experience when there's such a huge potential to piss off their baseline customers. Keep in mind—some folks don't even use or want the GUIDE. Preserving functionality tends to mean preserving buttons, and, again, as time goes on buttons add up.
4) The complexity of the living room hardware ecosystem. If any remote aspires to dominate the room, it's gotta do an awful lot. Look how bonkers your average universal remote is. I believe a button that opens a Stargate will be standard in 2010.
5) This last issue may be a bit arguable, but I believe that TV aspires to be brainless (it's why I love the stuff) and as such it necessitates ultra-low labor interactions. In other words, TV interactions need to be easily accessed and easily discoverable. Everything on the TV is precedented by channel up/down and volume up/down. In a way, we're lucky we got a D-pad; no one really wants to dig through menus to get to stuff when their sitting on a couch. If a cable company wants a customer to use a feature (e.g., On Demand), it may seem like they HAVE to put a button for it on the remote. They don't have a lot of avenues to teach users about new features. In some sense, the only way you know you have a feature on your DVR is if a button appears on your remote. And there are always new features.
And with that, I must watch less TV.
Differentiation between Manufacturers and Service Providers
Anees Uddin - November 4, 2009
I am sure that there are always a few sinister characters on every decision making board that have a 'bread and circus', condescending attitude towards their companies customers which may result in deliberate design complexity, but I think in reality manufacturers look to reduce their costs as well, which is why they seem to have a 'catch-all' attitude towards functionality in an attempt to pre-empt any service offering. To be fair, the RCU has come a long way in the last ten years. I am just glad that the directional keypad is still in the RCU designer nomenclature.
other PVR remotes
Todd Larason - November 8, 2009
The ReplayTV remote you show is from the 4000 or 4500 series, easily the worst remote they shipped. The one from the 2000 & 3000 series (http://www.iwantptv.com/images/replay/Remote....) had a very nice layout. It could have been simplified some, but nearly all the arguably-superfluous buttons were in a separated section at the bottom.