As frog's secondary researcher, I look for trends and items of consequence throughout many media types as well as many different industries. One never knows where innovation will happen or what will link together to form a great idea.
It would be nice to make a personality quiz for people to ask them what they want out of life so that they can see themselves. Many do not really know but many know all too clearly, and sometimes, painfully.
I just read in iconoculture that a survey was conducted that asked: If you could trade your job to become an artist with no reduction in pay, would you do it? To me, quite a sizeable amount of people said they would be an artist.
I wonder if this is because they have a lack of expression in their daily lives? Or if they aren't able to exercise their creative, in other words, innovative, muscle?
I would say, yes. People are sacrificing their personal happiness and bliss for money to live in this world because most companies don't see the importance of taking the time to create something grand. People want to make great products but are not allowed to most of the time. Time is money, the end.
However, as we learn growing up, the oddest things that seem contrary to what you would think the world would do is what is true. The sun does not revolve around our planet. I know. It's so surprising. Perception is truly an amazing tool and I wish I could take several classes in it. Simply changing furniture around can either leave you feeling weird and claustrophobic or open and expressive - just by moving a chair.
SF Gate wrote that Judy Estrin just published a book called "Closing the Innovation Gap" in which she warns that the US and Silicon Valley in particular have created environments in which innovation is 'polluted'. "A short-term outlook and a reliance on quick fixes and fast profits have diluted the curiosity and patience that sustain true innovation and create the potential for future economic growth," she says.
She cites that the most recent innovation, the iPod, is really a technology based on the resistor, which was put into use 60 years ago.
I was reading in the Electronic Engineering Times that the resistor itself was created 35 years before it was even used. People didn't know what to do with it. It takes awhile for people to come up with the appropriate application of the technology. It needs time to sit and gel.
HP is working on the next generation of the transistor developing something called a 'memristor'. "The memristor could turn out to be as important a development as the transistor itself," says author of the story R. Colin Johnson. Would it serve HP's better interests to make applications of this as fast as possible, say, in a year? HP is predicting ten years from now there will be significant applications of this technology. Judging by how long it took with the transistor, this could actually be too fast, but only time will tell.
The point is to slow down and make something wonderful. You can't hurry brilliance and significant insights. The 'muse' only comes when she wants, not when you want. But be ready when she does.
And resist the little people over there wringing their hands because their spreadsheets don't show a number they want to be there. They do that because they were born to do that, but it doesn't mean you have to listen to them. Every week I read about people saying a company is going down because of something or other, or that a company is going to put out bad numbers. I think Tiffany's was predicted to have really low numbers that was probably going to be the start of a large downfall in the short term of the economy, possibly leading to a long term issue.
The very next day Tiffany's puts out great numbers.
http://designmind.frogdesign.com/trackback/785
good point
meika - September 1, 2008
So much so I've link to this blog post at my short story.
Diversifying Innovation ?
Daniel Montano - September 3, 2008
I think it may be worth considering the idea of diversifying innovation efforts. One of the channels used to pursue innovation could be through the "slow innovation" framework you propose. - Daniel Montano
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