Writings about the business of design and strategy.
Here's the video of the talk that I gave at TEDx Taipei back in July. There's a funny twist at the end of it, so watch to the end... Thanks to the TEDx Taipei team for a) a great event, b) a nice professional job with the videos.

AVP of Marketing Strategy Adam Richardson is the author of Innovation X: Why a Company’s Toughest Problems are its Greatest Advantage. His book is the manual for leaders looking for clarity about the emerging challenges facing their businesses. You can follow Adam on Twitter @richardsona.