A few weeks ago, Chief Creative Officer Mark Ralston and I collaborated on a possible future path for the automobile. I stumbled across a post on Paleofuture today showing some of the innovation happening in the automotive industry in 1948. Even though these striking visions never went into production, certainly they predicted the massive influence of aircraft construction, design and style that the 1950's would bring. Unknown to them, the mold was being set for what the automobile would be for the next 60+ years, but the short film is a reminder that it didn't have to be that way, and we can change it if we want. We often like to think of an innovative idea as a stroke of a genius, but instead I think it is much more like a wave of thought that ripples through culture. The genius is the one out in the water with the surf board ready to ride it... timing is everything.
As a Creative Director at frog, Michael DiTullo has designed products for a wide array of industries including housewares, consumer electronics, automotive, medical robotics, fashion and performance footwear. Michael is also a weekly contributor to Core77, a global design magazine and resource. You can follow Michael on Twitter @michael_ditullo.