Bringing Users Into Your Process through Participatory Design

We've been seeing an intense pressure on businesses to rapidly make sense of customer needs and demands, then incorporate that feedback into new or existing products. For today's designers, it can be challenging to make well-informed decisions about the large and small details that comprise these products, especially when working within the constraints of an agile/scrum methodology.

At frog, one of the methods we turn to regularly to identify and incorporate user feedback into products is participatory design. Participatory design aims to bring users into the design process by facilitating conversations through the creation and completion of a wide range of activities. We create activities to facilitate sharing and conversation with users, providing them with materials to descriptively discuss their personal experiences and express their desires for ideal solutions. By doing this, we are able to work directly with current and future users of products and services, quickly discovering important criteria to fold into the next iteration of a product, service, or experience strategy.

客座博文:Goodwill goBIN捐赠箱

在2014年,更多的旧金山人将会选择住在公寓里,使用自行车出行,而不是独栋房屋和私家汽车。如何减少垃圾堆埋场中的废物,也将成为旧金山人们关注的热点话题。回收、堆肥、捐赠都将是我们尝试的手段,但使用这些手段,同时却也伴随着更多市政与交通资源的占用与消耗——让生活更绿,并不是件容易的事。

Myris: Access With the Blink of an Eye

Forget all those user names and passwords. Instead, your iris is scanned and saved and used as a biomorphic identifier. Science fiction? The launch of Myris, an iris identity authenticator designed by frog for Eyelock, makes it very real. Project co-leaders Jason Severs, Executive Creative Director, and Dino Sanchez, Creative Director, spoke with design mind about how the iris has the potential to become the gateway to our digital world.

Project Bertumbuh Takes Prototypes In-Field

We spent the last weeks of Project Bertumbuh working out of Hubud, the Hub in Ubud, as our global team (South Africa, Indonesia, U.S., Italy, Singapore) prototyped and created business cases for our top concepts. As experienced innovators, we know good ideas when we see them, right?

Bringing Disaster Relief Home

Last October Superstorm Sandy slammed into the Eastern Seaboard of the U.S., leaving a trail of destruction that stretched from Florida to Maine. More than 100 people died and 300,000 homes were destroyed. Total damage reached $75 billion, much of it in the New York-New Jersey area. On the first anniversary of the storm, we look at a collaborative project between frog and FEMA, the Federal Emergency Management Agency, aimed at finding innovative approaches to disaster relief.

All Possible Futures: An Interview with Jon Sueda

Curated by Bay Area designer and educator Jon Sueda, All Possible Futures features 37 projects from renowned designers Ed Fella, Experimental Jetset, Daniel Eatock, Martin Venezky, and many more. The idea for the exhibition originated from Sueda’s interest in showcasing the value of design projects that failed for any number of reasons, including being rejected by clients. The result is an exhibition of speculative design pieces that celebrate the questioning of boundaries regarding concepts, processes, technologies, and form.

Guide Investimentos: Elevating the Culture of Investing in Brazil



As one of the world’s fastest growing economies, Brazil represents a unique opportunity for domestic investment. This rapidly changing economic climate created a unique opportunity to rethink investment services for a new generation of high income individuals who want to trade and invest their money with efficiency, reliability, and transparency. In 2012 frog helped Banco Indusval & Partners, a mid-sized Brazilian bank, better understand these investors and create a comprehensive business model and experience strategy for Guide Investimentos, an investor-centered wealth management service. We spoke with Jean Sigrist, a partner in charge of innovation at Guide, about how frog is helping the firm elevate the culture of investing in Brazil.

In Between Chickens and Prototypes: How Insights Become Ideas on Project Bertumbuh

 

If you read the Project Bertumbuh insight about tangible goods, you may be wondering what happened next.

来自中国创新者们的5大经验

在中国,不论是跨国公司还是本土企业,他们都在争先恐后地向这个国家正在崛起的中产阶级的不断增长的购买力进军。早在2007年,青蛙设计就已经在上海开设了工作室,在这6年里,我们已经与许多公司进行过合作,针对中国市场设计产品和服务。在此期间,我们在创新战略上发生了明显转变,逐渐意识到,许多中国企业已经超越了他们的外国同行,在赢得消费者的心与头脑、抢占市场份额上已占得先机。例如腾讯,它通过创建中国最流行的通讯服务QQ和微信,解决了人们快速变革的通信和消费需求,并已成为这个领域的创新领导者。在这里,来自青蛙设计上海办公室的创意总监李子俊为我们总结了这些新一代中国创新者们的五大经验: