Gamification for Healthcare Products: Avoiding Common Pitfalls

Perhaps the greatest challenge designers face when creating new products intended to improve a person’s health is ensuring proper use and adherence. A user may adopt the product initially with optimism or even enthusiasm, but over time, we often see waning engagement and inconsistent use.  This is a big problem when the efficacy of the product depends on long-term use.

“Dronies” and the Flipping of a Conversation

This time last year, drones were a hot topic of conversation.  The discussion focused on the military use of drones, which lead to widespread negative sentiment among the general public.  It was also around this time that frog started exploring the positive potential of drones as a personal device for everyday people.

What Defines the Designer of the Future?

Sharing. Entrepreneurism. Coding.

What do these traits have in common? They belong to the designer of the future, according to a panel of experts gathered at frog Amsterdam in February to discuss the future designer.

回顾《宇宙时空之旅》

必须承认,我不喜欢FOX和国家地理频道推出的全新的Cosmos: A SpaceTime Odyssy(宇宙时空之旅)系列剧集。当看到最美好的童年记忆变得面目全非时,你确实很难接受,不是吗?

该剧集的前身《卡尔萨根的宇宙》,曾让无数人如痴如醉。《宇宙》的作者正是卡尔·萨根,当我还是个15岁的孩子时,我就已经将他的作品全部读完。在萨根的领域里,它无疑是出类拔萃的,与大多数科学家不同,他能将高深的科学用诗一般的语言娓娓道来。他聪明,热情,能于混沌之中一语点破天机。在我成长的历程中,萨根一直是我追随的目标。当其他同龄孩子的偶像都是摇滚明星或是运动员时,我的英雄却是一个天文学家——在他们眼里,我就是一个科学怪胎。

Improving Access to Medical Oxygen

The Oxygen Gap

Rwanda and Kenya experience an infant mortality rate that is eight to ten times greater than that of the U.S. The top six causes are all related to respiratory failure, and in many cases these deaths are avoidable if patients receive proper ventilation and oxygen. However, access to oxygen in east Africa is limited, expensive and unreliable.

What Do frogs Read?

On a daily basis, frogs email tidbits of knowledge in the form of a podcast recommendation or an article link. We're constantly listening to the musings around us and believe keeping a list of podcasts, articles, and magazines is beneficial to our intellectual diet. So, we decided to pose a simple question to frogs around the world: What do you read? Below you'll find a list of the top five books, websites, podcasts, periodicals, and blogs we consume and love.

What are some of your favorites? Let us know in the comments. 

可持续性设计

 

其实设计并不像大众看起来那么简洁明了。往往产品最终看起来井然有序,但在达到那个结果的过程中是凌乱无章的,并且伴随着一些被遗弃在地板上的犹如碎片般堆积的创意、愿景和可能性。不幸的是,通常来说可持续性往往是那些被遗弃的瑰宝之一。尽管本着最美好的意愿,我们的设计人员还是很难以持续性发展的名义宣布胜利——相信我们可以通过解决关键的环境问题带来有价值的改变。

We Are the Builders of Tech Revolutions. Why Are They Still a Surprise?

We should expect another digital revolution, or two, or three.  In fact, I would like to think we could plot them like stops on a subway line, or – introducing free will – cities on a map.

Launching Point B’s Design-Thinking Center for Community Engagement in Myanmar

After more than 50 years under military rule, Myanmar (formerly Burma) is just beginning to open up to be a free and democratic nation. The people of Myanmar currently face challenges and complexity that vastly exceed the creative resources available to address them. Point B Design + Training (pointB), a partner of frog, is leveraging this unique time and context to change the story of Myanmar from seeing problems to creating new possibilities.