Bringing Disaster Relief Home

Last October Superstorm Sandy slammed into the Eastern Seaboard of the U.S., leaving a trail of destruction that stretched from Florida to Maine. More than 100 people died and 300,000 homes were destroyed. Total damage reached $75 billion, much of it in the New York-New Jersey area. On the first anniversary of the storm, we look at a collaborative project between frog and FEMA, the Federal Emergency Management Agency, aimed at finding innovative approaches to disaster relief.

All Possible Futures: An Interview with Jon Sueda

Curated by Bay Area designer and educator Jon Sueda, All Possible Futures features 37 projects from renowned designers Ed Fella, Experimental Jetset, Daniel Eatock, Martin Venezky, and many more. The idea for the exhibition originated from Sueda’s interest in showcasing the value of design projects that failed for any number of reasons, including being rejected by clients. The result is an exhibition of speculative design pieces that celebrate the questioning of boundaries regarding concepts, processes, technologies, and form.

Guide Investimentos: Elevating the Culture of Investing in Brazil

As one of the world’s fastest growing economies, Brazil represents a unique opportunity for domestic investment. This rapidly changing economic climate created a unique opportunity to rethink investment services for a new generation of high income individuals who want to trade and invest their money with efficiency, reliability, and transparency. In 2012 frog helped Banco Indusval & Partners, a mid-sized Brazilian bank, better understand these investors and create a comprehensive business model and experience strategy for Guide Investimentos, an investor-centered wealth management service. We spoke with Jean Sigrist, a partner in charge of innovation at Guide, about how frog is helping the firm elevate the culture of investing in Brazil.

In Between Chickens and Prototypes: How Insights Become Ideas on Project Bertumbuh


If you read the Project Bertumbuh insight about tangible goods, you may be wondering what happened next.



These Drones Will Save Your Life

The word “drone” usually conjures up negative images of invisible eyes in the sky and shadowy, unknown forces. As frog designers, we are natural optimists who see these unmanned aerial vehicles as an opportunity to improve people’s lives – and possibly even save them. This is our vision of a future where drones are not spies, weaponry or scary agents of evil; they can be trusted aids that assist humans tasked with doing some of the most dangerous work we know. In this world, these devices -- with their sensors and bleeding edge technology -- become extensions of our society’s infrastructure and essential to our well-being.

Oxygen is Medicine

The narrow dirt road that leads northwest to Siaya County Hospital gets choppier as we near our destination. The driver slows, changes gears, and charges ahead, completely unfazed by the 12-inch ruts and puddles in the road, or by the workers carrying crops and supplies draped over bicycles along the sides. Roads are more like guidelines in rural East Africa.

Guest Post: Introducing the Goodwill goBIN

In 2014, more San Franciscans will choose to live in apartments than houses and own bikes, not cars. We’ll recycle, compost and seek other ways to reduce landfill waste, including donating to Goodwill – even if that means taking Muni, hailing Uber, or renting a ZipCar to lug our stuff there. Cue Kermit: “It’s not easy being green.”

Chicken, Rice, and a Day

When people ask the Project Bertumbuh team, “What are the top three things you learned in the field?” it can be tempting to respond with a list of about a hundred observations, insights, and opportunity areas. But part of synthesis is determining which learnings should take the highest priority. That comes in a couple of ways: If an insight has volume - if we saw a behavior again and again across contexts, crossing occupational, gender, income and/or geography lines, we highlight it; if there’s relevance - if it is actionable by our client and last but certainly not least there is the size of potential impact.  

The Internet of Things: Keeping it Human

The easy part of building the Internet of Things (IoT) is connecting the infrastructure. Sensors and wireless technology expedite the flow of data from “things” to us and become the source of new products, market opportunities and cost savings. Yet as these connections multiply and generate massive amounts of data, the hard part is remaining mindful of the human motivations that are the foundation of the IoT. As designers helping to shape this new world, we should continually raise questions about the impact of our rapidly evolving connectedness on the individual, the community and on how we live.