In October 2013 frog founder Hartmut Esslinger will publish his new book Keep It Simple – The Early Design Years of Apple, an insider’s account of the origins of Apple’s iconic products and brand. “Keep It Simple” is the story of Steve Jobs’ quest in the early 1980s to bring a radically new design language to the historically desert-dry sensory experience of computer technology. This process started with the so-called “Snow White” project, a design competition won by frog. Eventually, Snow White would change the trajectory of the company’s future, and redefine the way we think about consumer electronics and technology today. We invite you to read an abridged chapter from Hartmut Esslinger’s new book.
I am a product designer. I have been part of frog for nearly 20 years. In that time I have seen our industry change quite a bit—yet it is nothing like the changes I see coming. Our industry will have a choice to make: either change radically, or be relegated to decorating the surfaces of the world.
Kansas City is Cool. While this is not their official slogan the number of times the phrase comes up reminds me very much of the Austin is Weird. In deed there is a lot going on in the city and it has a great density of culture and food to people along with the most miles per-capita of freeway for U.S. cities. I was secreted in by Mike Lundgren one of the principal organizer of TEDxKC to help open eyes to the possibility of Mass Transit without wheels on the ground and present a refreshed and updated version of The Wire. As I was wandering the streets in search of BBQ and a Town Topic burger I found out this notion of Mass Transit in Kansas City is actually quite a controversial thing right now. I was hopeful for a small and understanding TED crowd.
Instead TEDxKC turns out to be one of, if not the largest TEDx event out there. Well over 2,000 attendees. This gigapan shows the view I had from stage. This was a pretty incredible site but there was also a second theatre full of people next door watching a live simulcast.
The Powerbroker, a documentary by frog senior film designer Taylor Hamilton, screens at the White House
Interview by Ernest Beck
The 50th anniversary of the March on Washington will be commemorated today, Tuesday, Aug. 27, at The White House, with an event that includes a screening of the documentary film, The Powerbroker: Whitney Young’s Fight for Civil Rights. Directed by frog senior film designer Taylor Hamilton, the documentary is an intimate portrait of “the inside man” of the Civil Rights Movement. The drama escalates throughout the film as Young, who aligned with business and government leaders to create greater opportunities for Black people, comes under fire from all sides, especially the Black Power movement of the late 1960s. We spoke with the 29-year old Hamilton about the film, his connection to Young (who was his great uncle), and how video is critical to telling frog’s story about design.
Building on Research
In our last blog post we shared a few of our favorite stories from the Aging in Place field research and identified the major design themes that had emerged. We have since translated these opportunities into archetypes and frameworks to inform the current phase of the project: Design Concepting.
Establishing a Framework
The SXSW 2014 panel picker is now live! Several frogs are in the running this year, offering their perspective on everything from the emerging consumers of Myanmar to the enterprise software revolution.
Take a look at our submissions and show some love by giving a thumbs up on the panel picker page.
As computing moves further away from mobile devices and into the context of our surrounding environment, rich sources of data will change the urban experience. "Smart Citizens" will be the center of a city's evolution, creating opportunities for individuals to design and deliver innovation on both small and large scales. With over 1 billion mobile phone users and the largest Internet connected population, China's digital natives will lead the way.
What are the best ways to take care of someone you love as they age?
The first product I designed for frog hit market this year. Just two years ago I was in design school. Just last year I was an intern. And now my work is out there. As an industrial designer, seeing a product that I worked on in stores and even more importantly, in the hands of people enjoying it, is an enormous thrill.
所谓“山寨”，指的是某些非正规行业从成功产品中汲取灵感或赤裸裸地抄袭，它们具有产品周期快的特 点。山寨厂商模仿、改变、重组成功产品的功能和设计的“残暴”程度和速度令人瞠目结舌。仅仅 40 天时间内， 山寨厂商就可以完成手机设计、制造和上市的全过程，而正 规生产商光是为了获得相关预算的审批就需要花更长时间。